Historic Third Ward Association
Press Release

Historic Third Ward Association lends its support to 9th Annual Small Business Saturday® and Shop Small® Movement to drive commerce to small businesses

Small Business Saturday celebrates the diversity of small businesses across the U.S.

By - Nov 12th, 2018 03:40 pm

(Milwaukee, WI – November 12, 2018) – The Historic Third Ward Association today announced its participation in this year’s Small Business Saturday, taking place on November 24th. Small Business Saturday is a day dedicated to supporting local small businesses and strengthening and celebrating communities across the country.

Over 30 businesses throughout the Historic Third Ward neighborhood will offer special incentives to shoppers during Small Business Saturday. Shoppers are encouraged to visit the Welcome Station located under the awning at 322 N Broadway from 11am to 1pm to receive Small Business Saturday swag (while supplies last).

“Locally owned businesses are the beating heart of the Historic Third Ward,” said Jim Plaisted, Executive Director of the Historic Third Ward Association. “Our neighborhood has one of the highest concentrations of locally owned and operated establishments in Milwaukee – from boutiques, to salons, to galleries, to restaurants – the opportunities to ‘shop small’ are limitless.”

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2016, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, according to the 2016 Small Business Saturday Consumer Insights Survey.1 The day was also championed by elected officials in all 50 states and Washington, D.C.

Small Business Saturday celebrates the diversity of small businesses across the U.S. and the Historic Third Ward Association recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of firms with paid employees.2

Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.

The Historic Third Ward Association (HTWA), a private non-profit, financed through a combination of the BID, City, and membership support. Created in 1976, the Association’s goal is promote the economic interests of the Historic Third Ward neighborhood. It acts as a catalyst to develop the district as an innovative, livable and exciting mixed use neighborhood while preserving its historic and creative character.

November 24th marks the ninth annual Small Business Saturday, a day dedicated to supporting the local businesses that can help create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: more customers. Learn more on ShopSmall.com.

1Estimates are based on consumer self-reported data from the Small Business Saturday Consumer Insights Survey by National Federation of Independent Business (NFIB) and American Express (November 27, 2016) and do not reflect actual receipts or sales.

2Small Business Administration Office of Advocacy Frequently Asked Questions, March 2014.

Mentioned in This Press Release


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