Get Ready to Visit the Wisconsin Building During Wisconsin State Fair
Formerly known as the Wisconsin Products Pavilion, the Wisconsin Building will still be your spot for home-grown flavors
WEST ALLIS, Wis. – June 26, 2026 – Hear ye, hear ye. Wisconsin State Fair officials today announced a name change for the Wisconsin Products Pavilion. During Wisconsin State Fair, presented by T-Mobile, the Wisconsin Building will now be the location for so many of Fairgoers’ beloved homegrown products, with a fresh coat of paint and a new name.
Beloved staples like Real Wisconsin Grilled Cheese, Wisconsin Potatoes or Ultimate Confections aren’t going anywhere. Associations and vendors like Wisconsin Apple Growers, Wisconsin Cherry, Wisconsin Dairy Goat Products, Wisconsin Pork Producers and more will offer Fairgoers delectable tastes from the Badger State as well as goodies to bring home.
Originally constructed in the early 1970s (and called the Commerce Building), the facility has always been a showcase during Wisconsin State Fair for the numerous products that are proud to call Wisconsin home. It consistently ranks as one of the most-visited locations during Wisconsin State Fair – and for good reason.
“Fairgoers can still expect to find their Wisconsin foodie favorites throughout the Wisconsin Building during the Fair, along with a variety of events hosted at this location throughout the year,” said Shari Black, CEO of the Wisconsin State Fair Park. “Our team is excited to bring this vision to life with an eye-catching new exterior sign that highlights the signature producers and manufacturers that make us so Wisconsin proud.”
The Wisconsin Building is available for rentals year-round (outside of the best 11 days of summer). Featuring 32,000 square feet of flexible space, the facility is ideal for sports, exhibits or private events. In recent years, the Wisconsin Building has been the site for events as diverse as Pin Ball Auctions, Gladiator Fighting matches, Pow-Wows, Rummage-O-Rama, volleyball tournaments and Milwaukee Comic Con. A conference room, event office, ticket windows and concession stand provide endless opportunities for creative event planners.
Get ready to meet at the Wisconsin Building for all your favorite flavors – fresh from Wisconsin.
About the Wisconsin State Fair
The 2026 Wisconsin State Fair, presented by T-Mobile, will take place August 6–16, 2026. The State Fair offers a unique experience to all who attend and is an exceptional value. Enjoy dozens of FREE entertainment stages, exciting rides and games in SpinCity, thousands of animals, endless family activities, events, contests, shopping vendors, and culinary delights. For more information, visit WiStateFair.com or follow us on social media.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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