Historic Third Ward Association
Press Release

Fans and Friends Gear Up for a Street Party as the Historic Third Welcomes Harley-Davidson®

Ample free motorcycle parking will be available on city streets throughout the neighborhood during all of Labor Day weekend.

By - Aug 24th, 2018 04:26 pm

Milwaukee, WI – August 24, 2018 – The Historic Third Ward welcomes Harley-Davidson fans from across the globe to experience Bikes on Broadway – an official street party in Milwaukee’s only revitalized warehouse district.  The event, which features free Daytona-style bike parking, two stages of continuous live music, and more, will take place throughout the heart of the Historic Third Ward neighborhood from noon to 10pm on Saturday, September 1, 2018. Admission is free and the event is open to the public.

Seven regional bands offering a variety of musical styles will perform on two stages throughout the day. Entertainment at the Catalano Square Stage (where Broadway meets Menomonee) kicks off the event at noon. Music at The Riverwalk Stage sponsored by Blue Bat Kitchen & Tequilaria (located at 249 N. Water Street) starts at 2:15pm.

“Milwaukee is gearing up to welcome tens of thousands of riders and enthusiasts and celebrate 115 years of Harley-Davidson motorcycles. We are thrilled to be part of the celebration and showcase the premier shopping, dining, and entertainment options the Historic Third Ward neighborhood has to offer to visitors from around the country and around the world,” said Historic Third Ward Association Executive Director Jim Plaisted.

Ample free motorcycle parking will be available on city streets throughout the neighborhood during all of Labor Day weekend.

The Historic Third Ward Welcomes Harley-Davidson® is presented and produced by the Historic Third Ward Association, a non-profit organization. The event is made possible through the generous support of our sponsors: Harley-Davidson Motor Company, Miller High Life, Beer Capitol Distributing, Blue Bat Kitchen and Tequilaria, Onesto, Swig, The Outsider, Tre Rivali, Café Benelux, Milwaukee Ale House, St. Paul Fish Company, The Wicked Hop, Hudson Business + Lounge, and Splash Studio.

For more information, please call 414.273.1173 or visit: historicthirdward.org/experience/events/harley-davidson-115th-anniversary

Founded in 1976, The Historic Third Ward Association acts as a catalyst to develop the district as an innovative, livable and exciting mixed use neighborhood while preserving its historic and creative character.

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