Bucks Unveil New Home And Road Uniforms
New look incorporates classic elements and proudly reflects community values
Jabari Parker and Giannis Antetokounmpo. Photo courtesy of the Milwaukee Bucks.
The Milwaukee Bucks unveiled their new home and road uniforms this afternoon at the team’s inaugural Summer Block Party event on the grounds of Schlitz Park. The jersey unveiling continues an updated visual identity for the franchise that began in April when the team presented a new color palette and three unique logos that capture the rich heritage of the franchise while ushering in an exciting new era of Bucks basketball.
Members of the current Bucks roster and franchise greats were on hand as fans joined together to enjoy local musical acts, food, drink and Bucks chatter at the tipoff to the summer festival season, but the attention turned to the future during a special ceremony in which the new uniforms were revealed. Bucks All-Stars Bobby Dandridge and Vin Baker joined Head Coach Jason Kidd and current players Giannis Antetokounmpo, John Henson, Damien Inglis and Jabari Parker to span the timeline from the team’s championship history to its future.
The new Bucks uniforms are designed around a modern form that incorporates classic elements and proudly reflects the values of our community. White remains the base color on the new home uniforms with lettering and numbers presented in Good Land Green outlined in Cream City Cream. Good Land Green is the base color of the new road uniforms with lettering and numbers presented in white outlined in Cream City Cream. Great Lakes Blue is featured as an accent color on both uniforms.
“Our new uniforms will serve as a showcase of our franchise’s proud heritage and bright future on the NBA’s global stage,” Bucks Vice President of Strategy and Operations Alex Lasry said. “The new look is a perfect representation of the city and state we call home – honoring our blue-collar community values in a modern design that speaks to the exciting future for the team and region.”
Additional design elements of the new uniforms include:
- BLUE COLLAR – The inside of the collar features a blue stripe, representative of the blue collar work ethic of not only the Bucks, but also of the city and state that the team proudly represents.
- M CREST – Detailing on the outside of the collar features the modern “M” that is present in both the primary and secondary logos.
- CHAMPIONSHIP TAB – The gold tab on the jerseys commemorates the Bucks’ 1971 World Championship season. Milwaukee is one of only 16 teams to wear the gold championship tab.
- CREAM CITY RAINBOW – The unique color block pattern on the sides of the jerseys showcases the color palette of the new Bucks and is an homage to the popular “Irish Rainbow” detailing that adorned Bucks uniforms from 1977 through 1993.
- MILWAUKEE ROADS – For the first time since 1977, the Bucks’ official road uniforms will proudly display “Milwaukee” across the chest, returning the city to its rightful place on the global stage.
- FEAR THE DEER – A custom “Fear the Deer” player tag at the bottom of the jerseys serves as a reminder to the players each time they put on their uniforms of the aggressive attitude and team spirit they are expected to carry with them onto the court.
- NEGATIVE SPACE M – Detailing on the sides of the shorts is designed to create an “M” in the negative space, another subtle carryover from our team marks and a representation of our hometown pride.
- CUSTOM FONT – Word marks and numerals are created from the Bucks new proprietary font that is featured throughout the new logo set.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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