BMO Celebrates Small Businesses, Launches BMO Rockstar Supermoon Photo Contest, and Offers Exclusive Customer Perks during Summerfest

MILWAUKEE, WI (June 9, 2025) – Summerfest presented by American Family Insurance and BMO is once again teaming up to spotlight local entrepreneurs, offer exclusive perks to BMO customers and host an exciting lineup of performers at the BMO Pavilion. This year, six local vendors have been selected for the BMO Small Business Spotlight, with merchandise from two featured in the on-site Summerfest Store. BMO is also offering a “Capture the Moon” photo contest, giving fans daily chances to win “Rockstar” seats for shows at the BMO Pavilion.

BMO’s Small Business Spotlight provides select vendors with grant funding to cover fees and expenses and promotional support, enabling local entrepreneurs to connect with thousands of Summerfest attendees and expand their reach. Below are the 2025 BMO Small Business Spotlight vendors who will be on-site in the Shop Local Market during Summerfest, which is adjacent to the Summerfest Store:

• Bandit MKE – Curated vintage items, including trucker hats, vintage band and concert t-shirts, sweatshirts, jackets, and retro accessories
• Dog Goods for Good Dogs – Handmade dog collars, bows, and bandanas
• Howdy Hat Bar – Customizable trucker hats with patches, pins, and hat chains
• Mae’Rose Naturally Rooted – Natural skincare, haircare, and bath & body products
• Talk Dog To Me – Branded dog-themed apparel
• Unfinished Legacy – Streetwear apparel and accessories

Two of these vendors will also have custom-designed Summerfest gear featured in the on-site Summerfest Store throughout the nine days:

• Howdy Hat Bar will bring its own twist to the Summerfest merch line, hand designing a limited-edition run of fully unique pieces. Each Howdy Hat Bar piece will feature the iconic Summerfest smile plus a unique mix of adornments. including patches, chains, and other accessories – no two hats will be alike.
• Dog Goods for Good Dogs – Handmade Summerfest-themed dog collars in two exclusive styles, including a classic red collar and a custom design featuring a nod to the Milwaukee flag.

Summerfest fans will also have daily chances to win “BMO Rockstar” seats for that evening’s BMO Pavilion headliner by participating in the “Capture the Moon” promotion. To enter, visit the giant Supermoon near the BMO Gate at the south end of the grounds, snap a photo during the day, and check back in the evening when the moon glows BMO blue — one lucky winner will be selected each day for great seats for that night’s show!

BMO Perks at Summerfest – BMO customers can enjoy special benefits throughout the festival, including:

• 20% discount on official Summerfest merchandise when customers use a BMO card
• Access through the dedicated BMO Customer Gate, located just south of the South Gate

During the three weekends of Summerfest, BMO is proud to host a wide variety of artists at the BMO Pavilion, including:

• June 19 – The Isley Brothers and Eric Benét
• June 20 – George Thorogood & The Destroyers and Foghat
• June 21 – Japanese Breakfast
• June 26 – The Avett Brothers
• June 27 – CAKE
• June 28 – Riley Green
• July 3 – 311 and Badflower
• July 4 – Chicago
• July 5 – Third Eye Blind and The Gufs

Concerts at the BMO Pavilion during Summerfest offer seating options for all evening headlining performances. Fans will have the choice of reserved seats available for purchase or free general admission seating on a first-come, first-served basis on the day of the show.

To purchase reserved seats and more information visit Summerfest.com:

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About BMO Financial Group

BMO Financial Group is the seventh largest bank in North America by assets, with total assets of $1.4 trillion as of April 30, 2025. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.