Press Release

American Family Insurance and gener8tor Announce gBETA Social Impact

Accelerator program will focus on social impact nonprofits and for profits

By - Aug 27th, 2018 10:38 am

MADISON – American Family Insurance and nationally ranked startup accelerator gener8tor announced the launch of gBETA Social Impact, a free accelerator for startup companies and emerging nonprofits.

gBETA is a free, seven-week accelerator for early-stage companies with local roots. The program requires no fees and no equity. Participants receive intensive and individualized coaching and access to gener8tor’s national network of mentors, customers, corporate partners and investors. The program is designed to help startups gain early customer traction on their product or idea, and establish metrics that make them competitive applicants for fulltime, equity-based accelerators or seed investment.

gBETA Social Impact will be open to emerging nonprofits as well as for-profit startups. Five organizations will be selected for the inaugural program, which will be focused on companies making a positive impact on K-12 education. gBETA Social Impact will be based out of the Spark – Madison’s new building dedicated to innovation, collaboration and entrepreneurship. The location will create the environment for program participants to collide with the broader entrepreneurial ecosystem, creating opportunities for further collaboration.

“gBETA Social Impact is gener8tor’s newest, exciting program that will give entrepreneurs the resources and mentorship they need to make a difference in education in their communities,” said gener8tor Co-Founder Joe Kirgues. “Investing in our best and brightest has always been gener8tor’s mission, and this program does exactly that.”

gBETA Social Impact is made possible by a new initiative focused on corporate and social impact by American Family Insurance.

“We could not be more excited to partner with gener8tor to make gBETA Social Impact a reality,” added American Family Insurance Chief Business Development Officer Peter Gunder. “One of the things that American Family Insurance is passionate about is our community, and this program is another way to make a substantial investment in the future.”

gener8tor is a nationally ranked accelerator that invests in high-growth startups. gener8tor supports the growth of these startups through its network of experienced mentors, technologists, corporate partners, angel investors and venture capitalists. gener8tor is a proud member of the Global Accelerator Network (GAN) and is sponsored by American Family Insurance. gener8tor is a GOLD-tier accelerator in the U.S. as ranked by the Seed Accelerator Rankings Project. Learn more about gener8tor at

gBETA is a program of nationally ranked startup accelerator, gener8tor. gBETA is a free, seven-week accelerator for early-stage startups. Each program is capped at five teams, and requires no fees and no equity.

American Family Insurance is the nation’s 13th-largest property/casualty insurance group and ranks 311 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states.


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