Adaptor Turns to Celtic to Craft New Brand Identity
Celtic worked with Adaptor’s executive team to identify a brand archetype that clearly defined the company and its position in the market.
MILWAUKEE (April 17, 2019) – Celtic, an advertising agency located in Milwaukee’s Historic Third Ward, was hired by Adaptor, a leading manufacturer of water and sewer industry products, to re-envision the company’s brand identity, logo and overall corporate messaging.
Celtic worked with Adaptor’s executive team to identify a brand archetype that clearly defined the company and its position in the market. Celtic used the brand archetype to create a new identity for Adaptor, including a logo, brand copy and graphic treatments. Once the brand identity was established, Celtic rolled it out across a wide variety of marketing communication platforms, including the company’s website, advertising, marketing materials, trade show booth and more.
“Adaptor has been in business for more than 43 years and has built an outstanding reputation in the water and sewer industry,” said Brian Meehan, president of Celtic. “Our job was to refresh their brand identity to better reflect who they are today. We created a strong brand platform that differentiates the company and positions them for the next 40 years.”
Based out of West Allis, Wis., Adaptor specializes in high-quality, American-made products ranging from valve box stabilizers and manhole seals to protective wraps. Founded in 1976 by Stan and Mike Gagas, Adaptor helps cities, towns and villages across the country save time and money by reducing water and sewer maintenance costs.
Founded in 1992, Celtic is an advertising agency based in downtown Milwaukee’s Historic Third Ward. The firm offers a full-spectrum of marketing communication services, including: branding, creative design, advertising, media planning and buying, public relations, social media and digital. To learn more about Celtic, visit www.celticinc.com or connect with the agency on Facebook (www.facebook.com/celticinc) or Instagram (www.instagram.com/celticadvpr).