David Caruso. Photo courtesy of UPAF.

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Deer District to Transform Into Cheer District, Presented by the We Energies Foundation, for 2025 Holiday Season
Press Release

Deer District to Transform Into Cheer District, Presented by the We Energies Foundation, for 2025 Holiday Season

City of Milwaukee Christmas Tree to be lit by Mayor Cavalier Johnson on Friday, Nov. 21, in Cheer District

Mayor Johnson to Tip Off Milwaukee’s Holiday Season at 2025 City of Milwaukee Christmas Tree Lighting at Cheer District, Presented by the We Energies Foundation
Milwaukee Rep Honors 50 Years of A Christmas Carol with Special VIP Walk-Ons from City Leaders and Community Icons
Search Underway for 2025 City of Milwaukee Christmas Tree
Press Release

Search Underway for 2025 City of Milwaukee Christmas Tree

Annual Tradition Continues with Hunt for 112th City Christmas Tree

Visit Milwaukee and TEAM LAMMI Announce Partnership on 2025 Activations and Campaigns
Mayor Johnson to Light 2024 City of Milwaukee Christmas Tree at Cheer District, Presented by the We Energies Foundation
Press Release

Mayor Johnson to Light 2024 City of Milwaukee Christmas Tree at Cheer District, Presented by the We Energies Foundation

111th Annual Tree Lighting Celebration takes place Thursday, December 5 from 5-7 p.m.

Mayor Johnson to Light 2023 City of Milwaukee Christmas Tree on Friday, November 17 at Cheer District, Illuminated by the We Energies Foundation
Baird Center announces charitable partners for Grand Opening Gala
Press Release

Baird Center announces charitable partners for Grand Opening Gala

United Way and UPAF to benefit from proceeds of May 16, 2024 celebration

Baird Center announces production team for Grand Opening Gala
Press Release

Baird Center announces production team for Grand Opening Gala

The gala will be held on May 16, 2024

VISIT Milwaukee Launches ‘Good Things Brewing’ Television Show in 15 Midwestern Markets
Press Release

VISIT Milwaukee Launches ‘Good Things Brewing’ Television Show in 15 Midwestern Markets

In creating “Good Things Brewing,” VISIT Milwaukee seeks to introduce the destination and all its amenities to new viewers to increase awareness of and drive visitation to Milwaukee, which was recently named one of the top places in the world for a visit in 2023 by National Geographic.

The United Performing Arts Fund Announces Scott Beightol as Board Chair and  Five New Board Members
Republican Party Officially Selects Milwaukee for 2024 Convention
Press Release

Republican Party Officially Selects Milwaukee for 2024 Convention

Milwaukee becomes first city to win back-to-back Democratic and Republican national conventions since 1972

VISIT Milwaukee Announces Exciting 2022 Initiatives At 55th Anniversary Annual Meeting
Cultural Institutions and Businesses in Milwaukee’s Hospitality and Performing Arts Industries Urge Milwaukee-area Residents to Get Vaccinated