WISN 12’s ‘Day of Giving Class Act School Supply Drive’ Supports Area Students in Need
The 13th annual event from WISN 12 and the Salvation Army will help provide essential school supplies to local children
Image courtesy of WISN 12.
MILWAUKEE, WI (August 7, 2026) – WISN 12 and The Salvation Army are partnering for the 13th ‘Class Act School Supply Drive’ to help area children begin the school year ready to learn. The 2026 ‘WISN 12 Day of Giving Class Act School Supply Drive’ will collect donations to provide essential classroom supplies to students in need throughout the community.
On Tuesday, August 18, 2026, WISN 12 will accept contributions through a phone bank from 6:00 a.m. to 9:00 a.m. and again from 3:00 p.m. to 7:00 p.m. Supporters can also donate now by visiting wisn.com/giving or texting “WISN” to 24365. The first $10,000 donated to the campaign will be matched dollar for dollar, doubling the impact of the community’s generosity.
“Every child deserves to walk into the classroom with the tools and confidence needed to succeed,” says Shawn Oswald, president and general manager of WISN 12. “Through the generosity of our viewers and the support of The Salvation Army, we can help local students start the school year prepared to learn, grow, and flourish.”
Contributions to the ‘WISN 12 Day of Giving Class Act School Supply Drive’ will help fill backpacks with essential items such as pens, pencils, markers, crayons, glue sticks, highlighters, and other classroom necessities. These supplies will be distributed to area school children who need them most.
The ‘Class Act School Supply Drive’ is made possible through a long-standing partnership between WISN 12 and The Salvation Army. Established in 2013, the annual campaign has collected more than $675,000 in donations, an amount equivalent to approximately 37,800 backpacks filled with school supplies for disadvantaged students across Southeastern Wisconsin.
The campaign is part of the ‘WISN 12 Day of Giving’ initiative, which supports local nonprofit organizations throughout Southeastern Wisconsin. The initiative promotes the power of community through the power of giving.
ABOUT WISN 12 AND HEARST TELEVISION
WISN 12, the ABC affiliate in Milwaukee, has been proudly serving southeastern Wisconsin with trusted news, entertainment, and community engagement since 1954. WISN 12 is owned by Hearst Television. Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Mentioned in This Press Release
Recent Press Releases by WISN 12
Meteorologist Kristen Kirchhaine to Join WISN 12
Jul 8th, 2026 by WISN 12Kirchhaine brings years of Milwaukee forecasting experience and a strong connection to Southeastern Wisconsin
‘WISN 12 Day of Giving’ Campaign to Collect Books for Area Kids
Jul 1st, 2026 by WISN 12WISN 12 fundraising initiative to support the non-profit organization ‘Next Door’ and promote reading among local children
