Milwaukee Downtown, BID #21 Honors 414 Day With Launch of New Website

MILWAUKEE (April 14, 2026) – Milwaukee Downtown, BID #21 is celebrating 414 Day by unveiling a refreshed website. The organization’s newly launched site showcases a fresh perspective on Downtown’s momentum, highlighting the amenities that make the central business district a top-notch destination to live, learn, work, play, and invest.

The website was created and designed by Hoffman York, a full-service ad agency that has been invested in Milwaukee since its founding in 1933. The firm has built destination and economic development websites for organizations and cities nationwide, applying this expertise and an inherent love for the 414 to the revamped Milwaukee Downtown site.

“On a day that celebrates the city’s vibrancy and authenticity, it seems only fitting to highlight the momentum happening here with the launch of a fresh, fun, and dynamic website,” said Matt Dorner, CEO of Milwaukee Downtown, BID #21. “Our new website conveys the strong appetite for continued investment, along with the effectiveness of our clean, safe, and welcoming programs, events, and quality-of-life initiatives. It’s all matched with an enhanced user experience to optimize perceptions and grow our loyal following.”

Features of the new website include:

• Streamlined navigation with a more intuitive structure, making it easier for users to find key information
• A content hub for economic development tools and resources, including an interactive investment map highlighting $5+ billion in proposed, under-construction, and completed projects since 2020
• Available commercial property listings
• An interactive public art map, detailing nearly 200 murals and monuments
• A calendar of landmark lighting initiatives

Cookies and Cream City-Themed Prize Packs

Milwaukee Downtown’s Public Service Ambassadors (PSAs) will be present at the 7th annual 414 Day Flag Drop, occurring outside Milwaukee City Hall, 200 E. Wells St., beginning at 11 a.m. today. Among the many freebies distributed at the event, the PSAs will give away 250 cookies decorated as The People’s Flag of Milwaukee.

In addition, 414 enthusiasts can enter to win a drawing for one of three prize packs containing Milwaukee-themed merchandise and gift certificates to Downtown Milwaukee restaurants and attractions. Each prize pack is valued at $450 each. To enter, visit www.milwaukeedowntown.com and complete the 414 Day Giveaway form by 11:59 p.m. CST, April 14, 2026.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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