On April 25, Help Clean Area Rivers & Shatter a World Record

Photo courtesy of Tru Earth.

MILWAUKEE, WI – This year’s Milwaukee Riverkeeper Spring Cleanup could be one for the history books, literally. This annual tradition of conservation, community, and the Milwaukee River Basin brings together more than 4,000 volunteers annually to collect and remove more than 100,000 pounds of trash in only a few short hours! This April, event organizers, partners, and volunteers will attempt to officially break a world record for the most volunteers participating in a multiple-site, one-day river cleanup.

The current record was set last March by volunteers in the UK who cleaned up the River Taff. “For years, Milwaukee Riverkeeper volunteers have quietly and unknowingly eclipsed the world record for the largest river cleanup,” said Tru Earth CEO Brad Liski. “Tru Earth got involved to shine a bright spotlight on this annual Earth Month tradition and to help ensure the Milwaukee Riverkeeper team, and all of the everyday Greater Milwaukeeans who participate, receive the worldwide recognition they truly deserve.”

On Saturday, April 25, from 9 a.m. – noon, thousands of volunteers will gather at more than 100 locations across Milwaukee, Ozaukee, Waukesha, and Washington Counties to roll up their sleeves and remove litter, plastic, and other pollution from Milwaukee-area rivers and green spaces.

“Healthy rivers are built over time, not in a single day,” said Jennifer Bolger Breceda, Executive Director of Milwaukee Riverkeeper. “It takes ongoing dedication from individuals, organizations, and communities working together year-round. A cleaner river doesn’t happen by chance, it happens because people show up. This record attempt is a celebration of the commitment people have shown to our shared waters for over 30 years – and a call to keep going.”

Help Shatter a World Record April 25

To participate in the record-breaking attempt, volunteers need to pre-register and promptly be at one of the pre-determined clean-up locations by 9 a.m.

“There will be a countdown, and then the official attempt will begin,” Bolger-Breceda explained. “With the addition this year of the world record attempt, we’ll need additional volunteers to help count participants, as well as environmental experts and students to serve as witnesses to document the clean-up specifics for the on-site official who can’t observe all of the cleanup sites.”

Volunteers who want to be a part of this historic attempt and help clean up the river can sign up here: https://milwaukeeriverkeeper.org/event/spring-cleanup/. All Milwaukee Riverkeeper Spring Cleanup participants will receive a free commemorative T-Shirt (while supplies last).

A World-Record Caliber After Party with Rock the Green

After the Milwaukee Riverkeeper Spring Cleanup, volunteers can join partners and organizers at a free Earth Day celebration with Rock the Green. This zero-waste after party, which will be at the Harley Davidson Museum (400 W. Canal St. in Milwaukee) from noon – 3 p.m., will feature a live concert on a pedal-powered stage. There will also be free beer (while supplies last) for Spring Cleanup volunteers. In addition, volunteers can take home a native shrub to plant (while supplies last).

For more about the Milwaukee Riverkeeper Spring Cleanup, please visit: https://wke.lt/w/s/lNbsCS

About Milwaukee Riverkeeper

Milwaukee Riverkeeper is a community-powered nonprofit working to ensure safe, clean, and accessible waterways for all. By engaging volunteers, advancing science-based solutions, and advocating for stronger environmental protections, the organization protects the health of rivers that serve communities across southeastern Wisconsin.

As part of Waterkeeper Alliance’s global network of Waterkeeper organizations, Milwaukee Riverkeeper works alongside communities to drive lasting change for clean, fishable, and swimmable waterways. For more information about Milwaukee Riverkeeper, visit www.milwaukeeriverkeeper.org.

About Tru Earth

In 2019, Tru Earth™ carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water-activated, ultraconcentrated, premeasured, and easy-to-use, all packaged in plastic-free packaging.

At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth’s critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 200+ million plastic containers from ever being created in the first place.

Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and a fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.

For more information about Tru Earth, visit www.tru.earth.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.