WISN 12 Raises $171,465 for Hungry Families With the Day of Giving Food for Families Food Drive
MILWAUKEE, WI (November 28, 2025) – Generous WISN 12 viewers spanning Southeastern Wisconsin donated $171,465 in support of the 2025 ‘WISN 12 Day of Giving Food For Families Food Drive.’ The 14th annual campaign, in partnership with Hunger Task Force, ensures local families have healthy meals during the holidays. Through contributions from local community members, bolstered by matching funds from local business, WISN 12 is helping thousands facing food insecurity this holiday season.
“Due to the outpour of support from our community, so many local families will have a meal to share over holidays. We’re so grateful to everyone who donated,” states Shawn Oswald, president and general manager of WISN 12.
On November 25, 2025, and November 26, 2025, WISN 12 hosted the 2025 ‘WISN 12 Day of Giving Food For Families Food Drive.’ Viewers submitted donations either online or through the station’s phone bank during the fundraising event. Along with individual donations, area companies including Zurn Elkay, Hydrite, and SVA provided corporate matching donations totaling $43,000.
“Whether it was one of our viewers making a donation, or a community organization offering support, Wisconsin really knows how to band together to help those around us,” shares Oswald. “Your kindness, your compassion, exemplifies the power of giving.”
Since 2012, WISN 12 has been partnering with Hunger Task Force on the fundraising campaign. Over the course of 14 years, generous community members in our state have donated $2,093,204 to the ‘Food For Families Food Drive.’
The ‘WISN 12 Day of Giving Food For Families Food Drive’ is part of the ‘WISN 12 Day of Giving’ initiative, which supports local non-profit organizations throughout Southeastern Wisconsin. In the ongoing campaign, the station features a different non-profit each month to help advance its mission, pursue its goals, and most importantly, improve people’s lives. This initiative aims to promote the power of community through the power of giving.
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ABOUT WISN 12 AND HEARST TELEVISION
WISN 12, the ABC affiliate in Milwaukee, has been proudly serving southeastern Wisconsin with trusted news, entertainment, and community engagement since 1954. WISN 12 is owned by Hearst Television. Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Recent Press Releases by WISN 12
WISN 12 Teams up with the MACC Fund to Take on Childhood Cancer and Related Blood Disorders
Dec 5th, 2025 by WISN 12Through the ‘WISN 12 Day of Giving’ initiative, donations can be submitted online or at Candy Cane Lane
WISN 12 Launches 2025 ‘Day of Giving Food For Families Food Drive’
Nov 17th, 2025 by WISN 12In partnership with Hunger Task Force, the2025 ‘WISN 12 Day of Giving Food for Families Food Drive’ will Help Fight Hunger in our Area
