Beverage Federation
Press Release

The Beverage Federation Launches New Craft Marketplace

A Game-Changer for Craft Producers; from Breweries, Distilleries, Cideries, Seltzer producers and more.

By - Nov 6th, 2025 01:55 pm

The Beverage Federation is proud to announce the launch of their new online marketplace, an innovative platform designed to simplify purchasing and pass along real savings to breweries, distilleries, seltzer producers, THC and non-alcoholic beverage providers. Whether you’re a small taproom, a growing production facility, or a restaurant with a craft focus, this new solution makes it easier than ever to source the products you trust, at prices better than you can secure on your own. Keeping with the theme of savings money, they made it free to join.

With just a few clicks, members can now place products directly from leading suppliers into a single shopping cart and check out in one streamlined experience. Membership for craft producers is at no cost for this growing Milwaukee-based craft platform. The goal is simple: take one more challenge off the plate of craft business owners so they can focus on making world-class beverages. “We are focused being the Costco of Craft,” says Dan Klasen, Founder of The Beverage Federation. “Time is valuable, especially for small business owners, and our mission is to make running a craft business just a little easier.”

The marketplace is built to empower craft businesses of all sizes (especially small ones or ones that are in-planning), delivering purchasing power typically reserved for large-scale operations. By centralizing ordering and leveraging collective demand, the Beverage Federation enables producers to achieve leaner operations this fall—without compromising the quality their customers expect.

“The Federation has been a great resource to help us find ways to save time and money,” said Andy Gehl, Co-Founder of Third Space Brewing. “Sometimes just having someone who can do the research and vet 12 different vendors to recommend the top 3 is incredibly helpful. I don’t have time to sort through 10 quotes, and I trust Bev Fed to make good recommendations.”

At the end of the day, ‘One Stop, One Cart’ is about savings time and money. The good news is that the approach is working. “We were skeptical at first, but joining the Beverage Federation turned out to be a game-changer. Savings are quick, support is personal, and our margins are better. It’s not just about pricing—it’s about time, efficiency, and knowing someone has your back in an industry that moves fast,” Chris Larson, Controller, at Lakefront Brewery said.

For more information or to join at no cost, check out www.beveragefederation.com and click ‘Become a Member’.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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