3rd Annual Milwaukee Theater Week Returns with New Experiences, Community Partnerships, and the popular ‘Best Seats in MKE’

MILWAUKEE (October 7, 2025) – The Milwaukee Theater District invites theater lovers, culture seekers and community members to celebrate the city’s vibrant performing arts scene during the third annual Milwaukee Theater Week, running October 10–19, 2025.

This year’s celebration brings the return of the popular “Best Seats in MKE” installation, expanded partnerships across the city and one-of-a-kind experiences that showcase Milwaukee’s thriving theater community. Perfectly timed to celebrate the biggest theater venue opening in decades, Milwaukee Theater Week is designed to highlight the rich diversity and accessibility of the city’s theater scene. Whether it’s catching a show at one of Milwaukee’s iconic venues, participating in a wellness event on stage, or snapping a selfie in one of the city’s “Best Seats,” the week is a reminder that Milwaukee’s theater community is for everyone.

“Milwaukee Theater Week is about more than what happens on stage – it’s about creating experiences that connect people to the arts in everyday life,” said Joshua Albrecht, chief marketing officer, Visit Milwaukee. “We’re proud to bring new opportunities for the community to discover and celebrate Milwaukee’s cultural heartbeat.”

Best Seats in MKE

Colorful theater seats are once again placed throughout downtown Milwaukee and beyond, offering residents and visitors a unique photo opportunity and a reminder of the city’s robust arts offerings. This year’s installation runs through October 20 and features three new locations:

• RiverWalk at Chase Plaza (111 E. Wisconsin Ave.)
• The Avenue Skywalk (275 W. Wisconsin Ave.)
• Marcus Performing Arts Center Lawn (929 N. Water St.)
• Broadway Parklet (180 N. Broadway)
• Spaight’s Plaza on UWM Campus (2200 E. Kenwood Blvd.)

Immersive Experiences & Partnerships

Milwaukee Theater Week continues to grow with exciting new experiences and partnerships designed to connect the community with the Theater District in fresh ways:

• Haunted Tales of the Milwaukee Theater District – In collaboration with City Tours MKE, guests can experience chilling stories and hidden histories on special haunted walking tours. Learn more here.
• Curtain Call Combo – A themed taco-and-drink pairing created exclusively for Theater Week in partnership with Vagabond MKE. The Les Fishérable Taco reimagines Milwaukee’s beloved Friday fish fry as a golden, crispy, flavor-packed taco. Its pairing, the Happy Days on Stage apple cider margarita, delivers a seasonal twist that is crisp, bright, and perfectly balanced. Available as both a cocktail and a mocktail, it provides the perfect complement to the featured taco. Enjoy the combo all month long.
• Center Stage Savasana: FREE Sunrise Yoga at Miller High Life Theatre – Take the stage for a one-of-a-kind yoga experience! On Tuesday, October 14 at 7 a.m., the Milwaukee Theater District and Wisconsin Center District present Center Stage Savasana, a free all-levels yoga class held on the Miller High Life Theatre stage. Space is limited—bring your mat and water. Learn more and reserve a spot here. Registration is required.
• It’s Alive! at Gallery Night with Skylight Music Theatre — Actor and singer Shawn Holmes will bring Broadway Ave. to life with a free live performance outside Skylight Music Theatre at the Best Seats in MKE installation starting at 6 p.m. during Gallery Night on Oct. 17.
• Cheers to Milwaukee Theater Week – Celebrate the conclusion of Milwaukee Theater Week by purchasing tickets to Renaissance Theaterworks’ Opening Night performance of Switzerland. Sunday, October 19 at 5 p.m. Your ticket purchase includes an opening night reception with the cast, crew, and design team of Switzerland.

Immersive Experiences & Partnerships

Milwaukee Theater Week continues to grow with exciting new experiences and partnerships designed to connect the community with the Theater District in fresh ways:

Exclusive Deals and Discounts

Milwaukee Theater Week will offer Milwaukeeans and visitors alike promotions and giveaways from each of the Milwaukee Theater District’s member groups. Promotions range from free ticket giveaways to up to 30% off select shows, encouraging guests to support Milwaukee’s vibrant entertainment and performing arts scene through the rest of the year. Discount details can be found at mketheaterdistrict.com/theaterweek.

In addition to exclusive offers, the Milwaukee Theater District will continue its tradition of offering incredible world-class entertainment with shows including: “Fiddler on the Roof”, “Iliza Shlesinger: ILIZA! Live”, “Dvořák’s Seventh Symphony”, “Goosebumps: Phantom of the Auditorium”, “Giselle”, “Violent Femmes” and “Switzerland”.

For full details, event listings and ticket information, visit mketheaterdistrict.com/theaterweek.

Download the Milwaukee Theater Week media kit here.

About the Milwaukee Theater District

Launched in 2022, the Milwaukee Theater District represents a group of venues and civic promoters who seek to drive increased awareness of the community’s world-class performing arts and live entertainment offerings. With no formal boundaries, the Milwaukee Theater District is a collaborative marketing effort that utilizes advocacy and cooperative marketing campaigns to drive visitation, stoke local pride and enhance the city’s reputation as a top-tier arts and cultural destination. The Milwaukee Theater District includes sixteen venues and performing arts organizations, and five supporting entities, representing a wide array of programming and venue experiences. With over 17,000 theater seats, the Milwaukee Theater District ranks No. 1 in the United States for the highest number of theater seats per capita. Learn more at mketheaterdistrict.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.