The Corners of Brookfield
Press Release

Luxury Beauty Retailer Bluemercury to Open at The Corners of Brookfield

The Corners will be home to the first Bluemercury Spa in Wisconsin

By - Jun 24th, 2024 10:43 am
Interior of the Bluemercury store in Connecticut. Photo courtesy of The Corners of Brookfield.

Interior of the Bluemercury store in Connecticut. Photo courtesy of The Corners of Brookfield.

Town of Brookfield, Wis. The Corners of Brookfield today announced that Bluemercury – a national luxury beauty retailer – will open at the town center later this year. Bluemercury will occupy a 3,000 sq. ft. storefront, overlooking Market Square at the southwest corner of High Street and west Lord Street.

The beauty retailer offers a wide array of highly curated and premium luxury brand cosmetics, skincare, bath and body, hair products and more, as well as in-store consultations to help customers with personalized recommendations, utilizing a client-first service model that emphasizes hyper-personalized, high-quality beauty experiences.

In addition to its popular product lines, the location at The Corners will feature Wisconsin’s first Bluemercury Spa, offering customized treatments – including facials and brow styling – by expert aestheticians.

“Bluemercury is excited to announce the latest milestone in our growth strategy with the opening of The Corners of Brookfield,” said Jenna Goldberg, head of stores, omnichannel and strategy at Bluemercury. “This expansion marks another step forward in our desire to become the leading luxury beauty retail destination in this community and beyond.”

Construction began in May, with an anticipated opening in the fall of 2024.

This new addition comes on the heels of the recent announcement that workout studio [solidcore] will also be joining the town center this year.

“Bluemercury is an exciting addition to The Corners that perfectly complements the center’s existing retailers and unique offerings,” said Robert Gould, CEO of Brookfield Corners, LLC. “We continuously work to provide a tenant mix and shopping experience you can’t find anywhere else, and we know Bluemercury will help further that mission. We can’t wait to welcome them to the center later this year.”

About Bluemercury
With over 170 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty experiences. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit www.bluemercury.com.
 
About The Corners of Brookfield
The Corners of Brookfield is a 750,000-square-foot premier town center, comprising 400,000 square feet of retail and restaurant space, 244 luxury apartment homes and parking for more than 1,700 cars. For more information visit www.TheCornersofBrookfield.com or Facebook.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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