Merchant Named Head of Account Management at Laughlin Constable, Bringing 18 Years of Marketing Leadership to Midwest Agency

CHICAGO (Jan. 17, 2023) – Laughlin Constable (LC), the independent, full-service creative agency, today announced it has named Amy Merchant as EVP, Head of Account Management. Merchant has more than 18 years of branding and marketing leadership and is the first executive hire under LC’s new CEO Anthony Romano who joined the agency in Fall 2022.

Most recently, Merchant was managing director of Havas Chicago where she was responsible for driving client growth and delivering best in class service and breakthrough work for clients. She has worked across advertising and marketing on both the agency and client side honing her expertise in brand strategy, integrated planning, demand generation, strategic leadership and operational management. Clients and brands she has represented include The National Association of REALTORS®, AutoZone, FTD, Lowe’s, ConAgra, Michelin, Bel Brands, Fortune Brands Innovations/Moen, Carbonite and Northwestern Medicine.

“Amy is a great addition to the Laughlin Constable family,” said Romano. “Her versatility of marketing experience, strong strategic and creative sensibility, and her growth mindset position her perfectly to lead account management and deliver on our mission to provide personal brand experiences that move people.”

Amy’s past teams and their work have been recognized by The Effie Awards, Cannes, The One Show, D&AD, The Webby Awards, and Campaign’s Power of Purpose for breakthrough and business driving results.

“As a Midwest native, I have always known of Laughlin Constable and its rich, nearly 50-year history of branding and advertising excellence, and now on the inside, I am excited to contribute to its storied history and clients’ successes,” said Merchant.

 About Laughlin Constable

Laughlin Constable is a Midwest, independent agency. We create brand experiences that make it personal.  We help brands at an inflection point grow and thrive at the intersection of strategic intelligence, brand creativity, media context and connected experiences. The agency has offices in Chicago and Milwaukee as well as a remote workforce throughout the U.S. The agency’s current and recent clients include: Yuengling, Northwestern Medicine, Hoosier Lottery, Master Lock, Vienna Beef, The American Society for the Prevention of Cruelty to Animals (ASPCA), Milwaukee Bucks, Wisconsin Department of Tourism, and many others. For more information, visit Laughlin.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.