Brewers and KultureCity Partner to Provide Inclusive Experience for Fans with Sensory Needs

MILWAUKEE – The Milwaukee Brewers today announced that American Family Field has been certified by KultureCity to assist and accommodate guests with sensory needs. The certification allows for an inclusive and seamless experience for all guests, while also raising awareness of the needs and challenges faced by individuals with sensory processing disorders. Fans will see KultureCity implemented through staff training and resources made available throughout the ballpark to accommodate guests. The program begins at the start of the next homestand on Monday, July 4.

For guests who may feel uncomfortable with the environment, sensory bags equipped with noise canceling headphones, fidget tools, verbal cue cards and weighted lap pads will be available at any Brewers Guest Relations kiosk, located on the Field Level near Section 116, the Loge Level behind Section 221 and on the Terrace Level behind Section 419. Further, a quiet area will be available to those who need additional assistance or a quieter environment.

“Partnering with KultureCity provides us with additional tools to welcome all fans, accommodating all sensory needs, to enjoy a day at American Family Field,” said Brewers President – Business Operations Rick Schlesinger. “With KultureCity’s training and guidance, we look forward to offering a comfortable environment for all game attendees.”

The certification process is thorough, with the staff at the American Family Field trained by leading medical professionals on how to recognize guests and fans with sensory needs, and how to handle a sensory overload situation.

“Our communities are what shapes our lives and to know that the Milwaukee Brewers are willing to go the extra mile to ensure that everyone, no matter their ability, is included in their community is amazing. We’re honored to partner with the Brewers to provide a truly inclusive experience for all fans and guests,” said Uma Srivastava, Executive Director, KultureCity.

Fans can find more information on KultureCity at American Family Field through the MLB Ballpark app. Further, guests who have sensory sensitivities or challenges can prep for their visit to the ballpark by reviewing information here.

About KultureCity
KultureCity is a leading non-profit recognized nationwide for using its resources to revolutionize and effect change in the community for those with sensory needs, not just those with autism. Since the program’s inception, KultureCity has created over 900 sensory-inclusive venues in 5 countries: this includes special events such as the NFL Pro-Bowl, NFL Super Bowl, MLB World Series, and MLB All Star Weekend. KultureCity has won many awards for its efforts, including the NASCAR Betty Jane France Humanitarian Award in 2017 and the 2018 Clio Sports Silver for social good in partnership with Cleveland Cavaliers/Quicken Loans Arena. The Cleveland Cavaliers’ Quiet Space Sensory Room at Quicken Loans Arena was a finalist for the 2018 Stadium Business Award, KultureCity was named one of the World’s Most Innovative Companies for 2019 and 2020 by FastCompany and recently won the Industry Partner Award in TheStadiumBusiness Design & Development Awards 2019.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.