Get Home Safe on St. Patrick’s Day with Miller Lite Free Rides®

MILWAUKEE (March 10, 2016) – The Original Lite Beer and Beer Capitol Distributing are once again teaming up with Milwaukee County Transit System (MCTS) to offer Miller Lite Free Rides on St. Patrick’s Day. Miller Lite Free rides are available on all MCTS bus routes Thursday, March 17, beginning at 6 p.m. until the end of regular service.

“When people make Miller Time a part of their St. Patrick’s Day celebration, we hope they plan ahead for a safe ride home with Miller Lite Free Rides,” said Diane Wagner, MillerCoors responsibility commerce manager.

Miller Lite and MCTS have provided safe, alternative transportation on St. Patrick’s Day in Milwaukee over the past 23 years for nearly 780,000 people. The program has gained the support of local and state law enforcement, elected officials and the Wisconsin Department of Transportation.  Miller Lite Free Rides will also be provided during St. Patrick’s Day celebrations in the Twin Cities.

“MCTS busses offer safe, convenient and free transportation on St. Patrick’s Day,” said Milwaukee County Executive Chris Abele. “People can choose to leave the keys at home and count on Miller Lite Free Rides to get them and their friends around safely while celebrating the holiday.”

“We’re proud to partner again with Miller Lite and MCTS on this longstanding St. Patrick’s Day tradition in Milwaukee,” said Aldo Madrigrano, Chief Executive Officer for Beer Capitol Distributing. “We want people to have a great time celebrating St. Patrick’s Day but do so responsibly. Miller Lite Free Rides is an easy and safe alternative to driving.”

People can visit MillerLiteFreeRides.com for route and schedule information, call 1-800-FREE-RIDES (1-800-373-3743) or text “FREERIDES” to 90464.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s franchise and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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