Southwest Adding More Nonstop Flights To Popular Destination
Airport director attributes change to customers heavily using once-a-week nonstop option.
A Southwest Airlines Boeing 737-800 jet. Photo by Tomás Del Coro, (CC BY-SA 2.0)
Southwest Airlines is adding more non-stop service between Milwaukee and San Diego later this year.
Beginning Oct. 2, Southwest will fly nonstop service between Milwaukee Mitchell International Airport and San Diego International Airport every day except Tuesdays and Wednesdays. The carrier will fly Boeing 737s on the route.
Southwest is the largest carrier operating out of Milwaukee Mitchell. It will offer non-stop flights to 17 destinations in 2025. In March, the carrier will begin daily non-stop flights to Austin, as well as a number of flights to spring break destinations including Orlando, Tampa, Fort Myers, Fort Lauderdale, Sarasota and Cancun.
March is regularly the busiest month of the year for the airport as travelers take advantage of spring break flights. The annual seasonal travel has become a boost for the airport’s overall traffic, which has steadily climbed year over year since the COVID-19 pandemic began in 2020. Traffic grew 5% in 2024 compared to the year prior.
UPDATE: The days of the week the flight will operate have been updated.
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No reason this needed a clickbaity headline (Southwest Adding More Nonstop Flights To Popular Destination)
@Kevin Germino, first, I couldn’t agree more. The headline is needlessly vague in a “clickbaity” way.
That said, I was just thinking today about how much I can rely on Urban Milwaukee to write straightforward headlines and to write articles in the classic, “inverted pyramid” style. Not many buried ledes, here. You can’t find much of that anymore online and my go to sources for that straightforward style are The NY Times and APnews (dot) com.
Heck, JSOnline and the online version of The Business Journal are rife with infuriatingly vague headlines. On the Business Journal’s website site, I can see a precise headline in the morning and, by noon, someone has rewritten it so that it’s so vague. And, in classic Business Journal fashion, it frequently has the same article on its site in 2-3 different places, one with a precise headline and the rest with the vague one. So stupid. JSOnline (USA Today) has become a purveyor of the Q&A style or article writing. It’s just another way of burying the lede by imposing a different structure on the article besides inverted pyramid. General to specific. Most online recipes are written this way. Instead of telling you how to bake the damn cake, they start by answering “What are taste buds?” Followed by“What is sugar?” Followed by “Where did the mixing bowl develop?” Ack!
One annoying writing habit I have occasionally seen here on UM—among some writers more than others—is asking leading questions (a la “Could it be that…?”) and then not having enough facts to back up an argument. It serves more to sow doubt that to demonstrate anything. Of course, it’s a crutch for anyone who can’t prove their point.
Anyway, on a scale of 1-10, I give UM a 9-9.5. Would have given less four months ago but they’re writing much better captions these days. 😉