New Land Giving New Shape To Van Buren St.

A new apartment building is rising downtown with a relatively unusual building structure.

No, it’s not the 25-story, mass timber Ascent structure, now the tallest mass timber building world. But it is a building by the same firm, New Land Enterprises. The development firm is now leading the creation of a nine-story steel structure.

While steel can be found in virtually every building in the city, its use as a structural material in new apartments is relatively limited. Developers often pursue stick-frame, wood buildings constructed in a five-over-one style (five floors of wood atop a one-story concrete parking structure). The five-over-one technique maximizes the number of floors that can be legally built with a cheaper building material (traditional lumber). Taller buildings, such as The Couture, are often built with concrete.

New Land wanted to go bigger than traditional lumber allows with its Nova development at 1237 N. Van Buren St., which necessitated pursuing a different building material. The firm opted for six stories of steel framing above a three-story concrete parking podium. The resulting building will have 251 market-rate apartments at a key downtown intersection, N. Van Buren St. and E. Juneau Ave.

The L-shaped building will run from N. Jackson St. to N. Van Buren St. with a two-story commercial space designed for a cafe at the corner of N. Van Buren St. and E. Juneau Ave. Parking will be included in the building’s lower levels. An outdoor pool will be included atop the 300-stall parking pedestal. Owing to the slope of the site, the Jackson Street side has a three-story parking base while the Van Buren Street side has a two-story base.

A row of townhomes will shield the concrete base along N. Van Buren St., the building’s longest side, while the west side and north side will be more austere with patterned pieces adorning the concrete walls. The north side faces what was once E. Knapp St. and could have had its own townhomes, if not for the fact that the city vacated the street in the urban renewal era and allowed it to become a privately-owned surface parking lot.

Catalyst Construction is leading the general contracting on the project. It placed a large sign marketing its presence on one of the stair columns. The firm is also leading the contracting a couple of blocks to the west on the Milwaukee School of Engineering‘s new softball stadium.

Nova’s design, led by Korb + Associates Architects, will include a number of New Land trademarks. The club room will be merged with the lobby, creating a space that isn’t just a place to pass through. An emphasis will be placed on biophilia, the integration of nature, as well as the concept of play. The firm’s KinetiK building in Bay View has swings in the lobby, as well as little nooks for people to use laptops or hang out with friends.

Nova is not designed to compete with Ascent, the new mass timber tower, which is positioned at the high-end of the market. Instead, Nova is intended to use economies of scale to deliver a desirable number of amenities, including a pool, while keeping a relatively low price point.

The Nova site was long known for its former tenant: a Buca di Beppo restaurant. But the restaurant closed in 2017, and the attached gym was already vacant.

An affiliate of New Land acquired the 1.3-acre property in April 2021 from a limited liability company controlled by Johnny Vassallo for $2.3 million. Vassallo had acquired the property in October 2020 for $2.1 million from an affiliate of Elite Sports Club while New Land already had a contract in place to purchase the property in 2021.

The adjacent United States Postal Service building, 606 E. Juneau Ave, was sold in August 2021 for $3.74 million. Mbogo Properties and an affiliate of Location Finders International jointly acquired the 38,193-square-foot, one-story building from an entity owned by the Marcus family. The USPS lease goes through 2025.

The Marcus family owned the post office structure for decades and attempted to delay Nova’s approval. But New Land managing director Tim Gokhman said his firm had previously shared its plans with Marcus representatives and reached out other times. Neither the City Plan Commission, nor the Common Council, delayed the project.

The building is scheduled to open next summer and future residents will find the neighborhood itself is one of the biggest amenities. It’s within a block of two grocery stores, next to a streetcar station, a half-mile from the lake and downtown office cluster and within walking distance of several bars and restaurants. The street itself, at New Land’s suggestion, is planned for a pedestrian-friendly makeover.

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