New Plant Shop Opens in Bronzeville Area
Minority-owned Maranta Plant Shop getting customers from Chicago, Madison, Green Bay.
After starting as a pop-up late last year, a new plant shop opened last week in the Bronzeville neighborhood.
Rodriguez, who is also the managing director at gener8tor Music, said he learned about plants from Alfaro and started collecting them during the COVID-19 pandemic. He said he didn’t imagine himself working in a plant store at first but employed his experience in the music industry to start the business.
“It’s surreal,” said Rodriguez. “I never thought I’d have such a deep appreciation for plants after doing research on the horticultural world.”
When Rodriguez and Alfaro first started, they noticed they were the only Black and brown plant shop owners in Milwaukee.
“I think in general, more Black and brown folks need to take up more space as business owners,” he said. “We’re going through what most people consider the biggest civil rights movement of our country, and having our voices heard comes through starting a business and making a presence. On a personal level, these plants come from where we come from, like Central America and Africa.”
The store is open from Wednesday to Sunday from 12 p.m. to 6 p.m. Rodriguez said that the hours may change to keep up with demand. He said the reception from customers has been overwhelming and positive.
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