Committee Approves 122-Room Hotel
Woodspring Suites' extended-stay hotel planned for far northwest edge of city.
A new extended-stay hotel planned for Milwaukee’s far northwest side was recommended for zoning approval by the Common Council’s Zoning, Neighborhoods & Development Committee on Tuesday morning.
But it’s not the first time one has been proposed.
A different developer spent almost three years trying to open a WoodSpring hotel near Milwaukee Mitchell International Airport. The Common Council ultimately rejected an operating license for the hotel because of neighborhood objections and concerns that it would not be staffed at all times.
The new proposal is finding no public opposition.
The northwest side proposal is backed by area Alderwoman Nikiya Dodd and neighboring representative, Ald. Chantia Lewis. Unlike the prior proposal, it would be staffed around the clock according to a project representative.
“Folks are actually like waiting for this,” said Lewis on Tuesday. “I am excited about this project.” She praised the development team for addressing concerns and alerting residents with a mailer.
The WoodSpring brand is positioned as an economy extended-stay offering. Each of the more than 260 hotels across the country is owned and operated as a franchise.
The Milwaukee hotel would have 130 surface parking stalls, a lobby, guest laundry facility and on-site fitness center. A small refrigerator and kitchen area would be located in each room, designed to support the extended stay guests. Rooms are rented by the day or the week.
“We cater to various mixes of clients,” said New Era president Christopher Stevens. During a December interview, he ticked off a list that included people on remote work assignments or trainings, construction workers, those displaced from fire-damaged homes and others that need a short-term residence while selling their home. “We fit that void very well.”
Choice Hotels acquired the WoodSpring Suites chain, formerly known as Value Place, after the airport dispute began. Choice, through franchisees, has a number of other hotels in Milwaukee, including a newly-constructed Cambria Hotel in Downtown.
The Park Place business park is located southeast of the site. Hotel guests would access the hotel from W. Park Pl. along the property’s eastern frontage.
In September we first reported that the Wisconsin Department of Transportation had a pending sale for the surplus property, most recently listed for $399,900.
A zoning change is necessary for the site because highway land defaults to a single-family home zoning designation when removed from the public right-of-way.
The full Common Council will vote on the zoning change next week.
If you think stories like this are important, become a member of Urban Milwaukee and help support real, independent journalism. Plus you get some cool added benefits, all detailed here.