New Hotel Planned for Downtown
"Adams Hotel" planned for property once occupied by Whiskey Bar.
City records refer to the project as the “Adams Hotel.”
Before Whiskey Bar, the building was home to a string of other bars.
The building was originally built in 1920 as an automobile dealership and two floors were added in 1982 according to the Wisconsin Historical Society. It has 45,089 square feet of space according to city records.
The 0.38-acre parcel is assessed for $1.24 million, almost all of which is the value of the land. The building has an assessed value of just $100.
A new, 33-story apartment building, 7Seventy7, opened behind the building in 2019.
The new hotel comes as other nearby hotel proposals face uncertain futures. A proposed new hotel in the Milwaukee Athletic Club redevelopment might be dropped. A redevelopment of the Humphrey Scottish Rite Masonic Center has not moved forward yet.
Three attached hotels are under construction a few blocks to the south.
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