Dining

Third Ward Restaurant Swig Closing

Small plates restaurant in business 15 years, attempted rebranding fails.

By - Oct 1st, 2018 10:31 am
Sign-up for the Urban Milwaukee daily email
Swig. Photo taken by Sinead Eby.

Swig. Photo taken by Sinead Eby.

After 15 years at 217 N. Broadway, Swig‘s final day of business will be October 14. The Third Ward restaurant, which specializes in small plates, will close following brunch services.

The closure was announced through a press release on September 30. Hospitality Democracy President John Walch says the company originally planned a new concept for the space once the current lease was up. The rebranding process would have paralleled the transformation of Water Buffalo, which closed in January, into Blue Bat Kitchen & Tequilaria, which opened in April.  “Unfortunately, both parties were unable to come to a lease agreement that would allow Hospitality Democracy the ability to invest in a new concept in this existing space,” says Walch.

Walch says the company anticipates “working on other exciting options in the Third Ward and greater Milwaukee as a whole.” Hospitality Democracy currently plans to expand its catering and event services, while also bringing an “unparalleled” brunch service to Onesto (221 N. Broadway) in November.

“We have truly enjoyed the experience and camaraderie at Swig over the past 15 years, and we are sad to see it go,” says Walch.

Along with Onesto and Blue Bat, Hospitality Democracy also owns and operates AJ Bombers, Holey Moley Coffee & Doughnuts and Smoke Shack. In May, Hospitality Democracy’s original co-founders, Joe and Angie Sorge left the company and founded a new hospitality consulting and operations firm, named SideWork.

If you think stories like this are important, become a member of Urban Milwaukee and help support real independent journalism. Plus you get some cool added benefits, all detailed here.

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us