NEWaukeean of the Week

Kristina Kleinschmidt

"I think Milwaukee is a bit of a secret."

By - Jul 7th, 2015 09:24 am
Kristina Kleinschmidt. Photo courtesy of NEWaukee.

Kristina Kleinschmidt. Photo courtesy of NEWaukee.

What is your job and its responsibilities?

Account Coordinator at Z2. Z2 is a branding agency located in Waukesha.

  • Manages two accounts and co-manages two others
  • Implemented new project management for ad schedules and internal project lists
  • Works directly with the PR department, five designers/art directors and one copywriter
  • Oversees campaigns start to finish, including strategy, media buying, shoots and creative
  • Heads the social media team

How long have you lived in Milwaukee & what brought you here?

In September it will have already been three years, which seems crazy! I moved here for a job offer I received after college, to pursue my dream of working in the ad agency world.

Was there a point where you decided this was the city you wanted to live in?

I think there have been many of those points. Every time I visit a new neighborhood or village I fall in love with all of the different offerings this city has. I just visited the Avalon Theater in Bay View for the first time for the Creative Mornings, YPWeek event, and I fell in love; not only with the theatre, but that neighborhood. I hadn’t explored it before and I can’t wait to check it out again. Plus, I love different attributes all over town. The East Side, Water St, the Third and Fifth Wards, Walker’s Point, Brady St, North Ave, Tosa, the list goes on and on.

What strikes you as the most unique thing about Milwaukee?

Jeez – I have to pick one thing? Branching off of my last answer, I would say the uniqueness of the neighborhoods. But, although the people’s personalities and interests may be different as you go from one neighborhood to another, our values and down-to-earth attitudes hold true throughout Milwaukee.

How does Milwaukee vary from other cities you’ve lived in/visited?

I think Milwaukee is a bit of a secret. We have just as much to offer as larger, more well known or more popular cities, but we are less crowded and we still have a Midwestern feel, not necessarily small town, but we’re also not full of ourselves.

What do you think of Milwaukee as a place to socialize and play?

Amaze balls. The lake, a multitude of concert venues, restaurants on restaurants, Bucks, Brewers, Admirals, theatre options, outdoor activities, the list goes on and on.

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