NEWaukeean of the Week

Julio Maldonado

"Downtown drives the success of the city!"

By - Mar 16th, 2015 01:00 pm
Julio Maldonado

Julio Maldonado

What is your job and its responsibilities?

HandShake Hero: To make our great city of Milwaukee a better place to work, live and play. I am an entrepreneur and wear several hats. I run a business development consulting firm, Maldonado Consulting & Associates, where I represent the largest business corridor in the state, South 27th Street Business Improvement District. In addition, I represent the heart of the south side’s business community, the Cesar E. Chavez Drive Business Improvement District. Under these roles, I have to make sure all of the businesses in the corridors are prospering, have the necessary tools to succeed, are able to grow and expand, strategically implement marketing and communication plans for the corridors, help facilitate new development in the corridors and vacancies, and facilitate the beautification of the corridors.

In addition, I am a partner of Maldonado & Morgan, a multicultural ad agency, located in downtown Milwaukee.

Lastly, I continue to invest in our great city through ownership of a few residential properties.

What strikes you as the most unique thing about Milwaukee?

So many places to drink at and so many drinks to choose from. Remember, I am the HandShake Hero!

What is the one thing you’d like to change about Milwaukee?

The lack of education and exposure to the diversity of culture in our communities. We must expose ourselves, live outside the box and create positive change that will reflect in diversity and inclusion for our city.

What is your favorite Milwaukee beer?

Although I am short, the PBR tall boy.

Is there an issue you believe all Milwaukeeans should turn our attention to?

Currently, yes, the passing of new development (BMO Bradley Center and the Streetcar) in our downtown, as downtown drives the success of the city!

Favorite place to grab coffee/an after dinner drink?

My Office – it’s home, everyone is anyone, hats or suits we are one, having a PBR tall boy or a scotch on the rocks.

One thought on “NEWaukeean of the Week: Julio Maldonado”

  1. Cheetah says:

    Diversity means mixing cultures and pushing diversity blindly without educating immigrants how to boost their economic assets is naive and reckless. The value of residential real has declined in all these areas as diversity has grown. Recent immigrants do not appear to share the pride in beautifying their properties. While a generalization, it’s undeniable how that section of Milwaukee has changed for the worse. Julio would serve the areas best by educating homeowners how to grow economically.

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