This Is It, Our Oldest Gay Bar
Opened in 1968, across from Cathedral Square, the no-frills joint is the state's oldest continuously-operated gay bar.
Opened in 1968, across from Cathedral Square, the no-frills joint is the state's oldest continuously-operated gay bar. Back to the full article.
Many a night, after going out dancing (remember Papagaios, Club Marilyn, The Factory, La Cage?) everyone would end up at This Is It for last-minute drinks – many of us have such an affection for it because of those yesteryear times!
I left Milwaukee over 30 years ago. I’m coming up to visit an old friend, taking Amtrak. I told her I’d find some watering hole until she gets off work. She suggested a bar on Jefferson and something. I replied “Jefferson and something? It’s been over 30 years. I wonder if it’s This Is It?” Sure enough. I haven’t been there in probably 35 years. Looking forward to some nostalgia.