The New Look of Urban Milwaukee

No, your eyes are not playing tricks.

Urban Milwaukee has changed its logo, in coordination with the renaming and redesign of our entertainment site, which officially became known as Urban Milwaukee Dial earlier today.

UrbanMilwaukee.com purchased Third Coast Digest on December 1, 2013, and we  immediately began broadening the focus of the arts-oriented publication to make it a complete entertainment and nightlife guide, with coverage of rock, pop music and comedy and dining and bars. Meanwhile we’ve been working with the skilled professionals at Laughlin Constable, who did a wonderful job designing coordinated logos for both Urban Milwaukee and the Dial. Turn the U in Urban sideways and you get the D in Dial.

But such symmetry comes with a price. And so it is farewell to the street light that served Urban Milwaukee so faithfully for so many years, since the publication’s founding in 2008. We will miss it, but are very excited about the new era. As for those old Urban Milwaukee t-shirts and glasses, don’t throw them away, some day they may be collector’s items.

Urban Milwaukee continues at its same web address, UrbanMilwaukee.com. You may dial up our entertainment page directly, at UrbanMilwaukeeDial.com. Or you can get there from the Urban Milwaukee home page.

We’ll be adding more content in the months to come in our continuing quest to become the foremost champion of this great city and its urban lifestyle. Let us know how you think we’re doing.