Exit Freeway, Get Drunk?
A driver pulls his Ford 150 off at an exit on I-94, and proceeds to cut across the parking lot of the newest sprawling mall development in Wisconsin. He then takes two spots in the Flingers parking lot, far enough from other cars to avoid door dings, but more importantly aimed perfectly for a quick exit. At Flingers he orders extreme fajitas, throws down a few bombs, be it the Irish car bomb, Jaeger bomb, cherry bomb, and a couple that he’s convinced the bartender just made up. He climbs back in his vehicle only to drive across the sea of parking to his next destination, Chotchkie’s. Here it is for a brew or two, one quick shot of Jameson and back on to the freeway.
In the most recent Wisconsin state budget, Oconomowoc was granted the ability to issue an additional eight liquor licenses. The purpose of these licenses are to allow Pabst Farms Town Centre to recruit chain restaurants to the project. Typically restaurants that include full bars such as T.G.I. Friday’s, Applebee’s, Chili’s, and who knows maybe even a Hooters. Yes, these aren’t the places where most people go to tie one on, but time and time again we see liquor licenses located where people will most certainly have to drive to the establishment, and then we wonder why people drive drunk.
Again, it is not to say people can’t drink, or restaurants shouldn’t serve, or we shouldn’t have “tougher” drunk driving laws, but that we need to understand the implication of locating restaurants with full bars within a sea of parking, right off the freeway, with no hope of ever have transit access. It’s quite simple really, when you design for the automobile, people drive.