WEDC Names New Business and Investment Attraction Director
Coleman Peiffer to promote Wisconsin business opportunities to national site selectors and real estate brokers
MADISON, WI. Date, 2015—The Wisconsin Economic Development Corporation (WEDC) has named Coleman Peiffer business and investment attraction director, a pivotal position focused on attracting business to and growing business in Wisconsin.
Peiffer’s new role at WEDC builds upon his successful experience as a business development manager within the organization, prior to which he served as a senior planner for the North Central Regional Planning Commission.
Reporting to WEDC Chief Operating Officer and Deputy Secretary Tricia Braun, Peiffer will serve as the primary point of contact for commercial real estate decision makers and influencers, including site selection consultants who help companies determine the best locations for new facilities.
Business and investment attraction is one of WEDC’s core economic development priorities, and Peiffer will coordinate his activities with a cross section of WEDC’s operational divisions to ensure the best case for Wisconsin is made to companies making business expansion, relocation and investment decisions.
“Coleman brings a wealth of proven experience promoting Wisconsin’s strong economic assets to business decision makers to WEDC’s investment attraction practice,” said Braun. “I look forward to leveraging his skills and insight to continue to maximize opportunities for business, communities and people to thrive in Wisconsin.”
Peiffer holds master of arts degrees in both urban planning and public administration from the University of Wisconsin-Milwaukee and a bachelor of arts degree in broadcast journalism from Arizona State University. He has received accreditation from the American Institute of Certified Planners and is a member of the American Planners Association, National Association of Industrial & Office Properties (NAIOP), Industrial Asset Management Council (IAMC), Corporate Real Estate Network (CoreNet), Corporate Association of Realtors – Wisconsin (CARW), and the Wisconsin Economic Development Association.
About the Wisconsin Economic Development Corporation
The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing and maximizing opportunities in Wisconsin for businesses, communities and people to thrive in a globally competitive economy. Working with more than 600 regional and local partners, WEDC develops and delivers solutions representative of a highly responsive and coordinated economic development network. Visit www.inwisconsin.com or follow WEDC on Twitter @_InWisconsin to learn more.
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