Press Release
Press Release

Free Live at the Lakefront Concert Series Kicks Off July 9th

Commemorative Signage for Rotary Amphitheater at Discovery World Revealed.

By - Jul 8th, 2014 11:41 am

The Rotary Club of Milwaukee, Discovery World, Bartolotta Catering, Harbor House Restaurant and the J. Leinenkugel Brewing Co. have announced the lineup for the 2014 LIVE @ the Lakefront concert series, which kicks off this Wednesday, July 9 at 5:30 p.m. Performing at this week’s event is R.A.S. Movement, one of the country’s rising reggae bands. The evening will also feature the newly installed Milwaukee Rotary Amphitheater logo.

The free LIVE @ the Lakefront concerts will be held every Wednesday evening, rain or shine, from 5:30 p.m. to 9:00 p.m. between July 9 and August 27 in the outdoor Rotary Amphitheater at Discovery World on Milwaukee’s lakefront.

The 2014 season continues the tradition of bringing original artists from various genres to Milwaukee’s waterfront. The entire LIVE @ the Lakefront season schedule can be found below.

July 9 ​ R.A.S. Movement Reggae
July 16 The Empty Pockets Rock & Roll
July 23 Chicken Wire Empire Bluegrass
July 30 ​Los Ciegos del Barrio Latino
August 6 Natty Nation Reggae
August 13 ​Finbar McCarthy Irish
August 20 ​Reverend Raven and the Chain Smokin’ Altar Boys Blues
August 27 Naborí Salsa

The Rotary Amphitheater at Discovery World features a 350-person arena and a stage overlooking Lake Michigan. Seating is available on a first come, first served basis. Guests are invited to bring chairs and blankets to enjoy the sunset concerts on the patio and lawn overlooking the stage. The venue provides indoor restrooms and is handicap accessible.

In addition to live music, Bartolotta Restaurants will once again provide its food and beverage services. Attendees can choose from salads, brats, burgers, steak sandwiches, evening specials and other snacks, as well as a full cash bar and wines by the glass or bottle.

For more information, please visit: or

Additional 2014 LIVE @ the Lakefront sponsors include Park Bank, Beyond Vision, PIA Anderson Dorius Reynard & Moss, Thermoset Inc., Nelson Schmidt Marketing & Communications, Zipcar, The Marek Group, Mandel Company, BizTimes Milwaukee, 88Nine Radio Milwaukee and Milwaukee Public Television.

About the Rotary Club of Milwaukee

Members of the Rotary Club of Milwaukee are part of a worldwide network of over 1.2 million men and women who make a difference in the lives of people in their communities and around the world. Each Tuesday Milwaukee’s business, professional and community leaders come together at the War Memorial Center for lunch to listen and learn about the key issues affecting our community – the largest weekly gathering in the metro Milwaukee area.  For more information about the Rotary Club of Milwaukee visit or contact Mary McCormick, Executive Director, at 414-276-4425 or by e-mailing

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