This Is It
418 E. Wells St., Milwaukee, WI 53202
Opened in 1968, This Is It was a gay bar located at 418 E. Wells St. in the East Town neighborhood.
East Town is the unofficial name for the area of downtown Milwaukee that is east of the Milwaukee River.
The business closed in 2025.
Business Info
- 418 E. Wells St. Milwaukee, WI 53202
- 414-278-9192
- Website
- Facebook account
Photos
Related Articles
Historic Gay Bar This is It! Has Closed
A small shrine is beginning to form at site of former tavern on Wells Street.
Mar 10th, 2025 by Sophie Bolich
City’s Oldest Gay Bar Gives Thousands of Photos to State LGBTQ History Project
50 years of photos from This Is It date to when gay bars were part of forbidden culture.
Jun 18th, 2024 by Jenny Peek
New Steakhouse Planned For East Town
Restaurant 801 would open at corner of E. Wells and N. Jefferson streets.
May 7th, 2024 by Sophie Bolich
We’ve Got Your Plans For New Year’s Eve, and New Year’s Day
Group meditation, a polar plunge and a Harlem Globetrotters game. You have options.
Dec 29th, 2022 by Michael Holloway
13 Events to Haunt Your Halloween
Crafts, costume contests and plenty of (boo)ze — where to find the best Halloweekend festivities.
Oct 24th, 2022 by Sophie Bolich
Wells Street Could Gain Raised Bike Lanes
Quarter-mile stretch will be rebuilt through East Town.
Apr 7th, 2022 by Jeramey JanneneRelated Press Releases
Bastille Days Celebrates 40th Anniversary July 13 – 16
One of the world’s largest French festivals will bring back old traditions, new entertainment for 2023 iteration
Jun 14th, 2023 by East Town Association
Sunday Funday Fundraiser!
Join the Cathedral Square Friends as we raise money to improve the square.
Feb 19th, 2019 by Cathedral Square Friends, Inc.
Milwaukee Pride brings rainbow crosswalks to Cathedral Square
Join us Saturday for our Opening Ceremony
Nov 2nd, 2018 by Milwaukee Pride, Inc.
Milwaukee Pride launches campaign for rainbow crosswalks
Civic project honors LGBTQ heritage of Cathedral Square
Aug 28th, 2018 by Milwaukee Pride, Inc.
