Jeramey Jannene

McDonalds Giving Away Free Burgers and Transit Passes

By - Sep 16th, 2009 09:13 am
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McDonalds is launching a program to give away 75,000 free transit rides and an equivalent number of Angus Third Pounders.  The program will be run in Atlanta, Baltimore, Chicago, Dallas, Denver, and Washington D.C.

It’s nice to see a traditionally car-friendly business encouraging use of mass transit.  It also should serve as a sign that mass transit riders are an audience worth targeting by businesses.

MCTS alone provides 150,000 rides a day.  Some businesses certainly get that there is an easy to reach audience, as the U-Pass, the bus pass that universities have with MCTS, includes a handful of coupons with it each time it is issued.  If and when gas prices climb back up, it will be interesting to watch if mass transit advertising becomes more prominent.

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3 thoughts on “McDonalds Giving Away Free Burgers and Transit Passes”

  1. fpteditors says:

    Clever feint by MacD. The only thing that can compare to the auto-system in harm to the biosphere is the hamburger, the main threat to tropical rainforests.

  2. threepointer says:

    I think this is a great idea and really shows a commitment not only to the environment but to the thousands of people who are struggling to pay their bills. Say what you will about McDonald’s, but they are always cognizant of helping those in need.

  3. Kevin K says:

    When I used to ride the bus I actually saw McDonalds ads in the buses all the time but it’s nice to see them give away passes… too bad not in Milwaukee.

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