McDonalds Giving Away Free Burgers and Transit Passes
McDonalds is launching a program to give away 75,000 free transit rides and an equivalent number of Angus Third Pounders. The program will be run in Atlanta, Baltimore, Chicago, Dallas, Denver, and Washington D.C.
MCTS alone provides 150,000 rides a day. Some businesses certainly get that there is an easy to reach audience, as the U-Pass, the bus pass that universities have with MCTS, includes a handful of coupons with it each time it is issued. If and when gas prices climb back up, it will be interesting to watch if mass transit advertising becomes more prominent.