WISN 12 Empowers Non-Profits and Transforms Lives Through New ‘WISN 12 Day of Giving’ Initiative

MILWAUKEE, WI (September 29, 2025) – WISN 12 is launching the new ‘WISN 12 Day of Giving’ initiative on October 8, 2025, to support local non-profit organizations throughout Southeastern Wisconsin. During one Wednesday each month, the station will feature a different non-profit to help advance its mission, pursue its goals, and most importantly, improve people’s lives. This initiative aims to promote the power of community through the power of giving.

“This will make a meaningful impact on not just the organizations, but so many people across Wisconsin,” says Shawn Oswald, president and general manager of WISN 12. “Lives can be truly transformed with just one day of help, one day of hope, and one day of giving.”

To kick off the initiative, WISN 12 is featuring the non-profit ABCD: After Breast Cancer Diagnosis. The organization offers free emotional support services to empower anyone impacted by a breast cancer, at any stage, anywhere. This includes people in treatment or who have completed treatment, those living with stage IV/metastatic disease, populations at high risk of developing breast cancer, as well as family and friends.

On October 8, 2025, WISN 12 is supporting ABCD through extensive on-air and online coverage. Viewers can donate by calling into a phone bank, scanning a QR code displayed on-screen on WISN 12, and by visiting wisn.com/giving. Fields Auto Group will amplify donations to ABCD by generously matching up to $25,000. In addition, people can get involved by volunteering, writing notes of encouragement, assembling care kits, organizing drives, or sharing ABCD’s story. Breast cancer survivors are also invited to become trained peer supporters, walking alongside those just beginning their breast cancer journey.

“We’re proud to devote a full day to supporting a worthy cause in our community,” adds Oswald. “Together, we make the difference.”

CLICK HERE for article on wisn.com.

ABOUT WISN 12 AND HEARST TELEVISION

WISN 12, the ABC affiliate in Milwaukee, has been proudly serving southeastern Wisconsin with trusted news, entertainment, and community engagement since 1954. WISN 12 is owned by Hearst Television. Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.