Harley-Davidson Museum
Press Release

Two new special exhibits premiere at the Harley-Davidson Museum

Plus, celebrate the season with a special Holiday Weekend Sale, the H-D Museum shows its appreciation to those who served with free admission to Veterans* on Veterans on Veterans Day and special gallery talks focused on H-D’s long history with the U.S. military.

By - Nov 10th, 2020 09:45 am

MILWAUKEE, USA (Nov. 10, 2020) – Art, engineering and the timeless pursuit of adventure are always on display at the Harley-Davidson Museum. And beginning this month, two new special exhibits bring those elements to the fore.

“Off-Road Harley-Davidson” opens to the public Nov. 21 and tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared. Dating back to the Motor Company’s earliest days and shining a spotlight on what the all-new, all-electric LiveWire® motorcycle is capable of, this exhibit is sure to thrill those who prefer the road less traveled. “Performance Builds from Born-Free” brings together four customized Harley-Davidson® motorcycles where imagination and ingenuity take center stage.

And in what has become an annual tradition of expressing gratitude for those who serve and those who have served, the Veterans Day 2020 appreciation includes free admission to the H-D Museum on Nov. 11 and 12.

Finally, be sure to check out the H-D Museum’s Holiday Weekend Sale and score on your favorite H-D branded gear. Give as a gift or add to your wardrobe!

As always, the safety of our guests is a top priority for the Harley-Davidson Museum. Guests may notice changes since their most recent visit, including limited capacity. Visit the H-D Museum website to find out more about our safety measures or to purchase tickets in advance.

MUST-SEE EXHIBITS
“Off-Road Harley-Davidson”
Opening Nov. 21, 2020; Media Preview: Friday, Nov. 20
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them, and the adventures they shared. Stay tuned to the H-D Museum social channels for a behind-the-scenes look at this exhibit.

“Performance Builds from Born-Free”
Now open (images available upon request)
The Born-Free Motorcycle Show has been bringing together intrepid builders for more than a decade. The H-D Museum is pleased to display the passion projects of four top-notch Born-Free wrenchers whose canvas is a stock Harley- Davidson® motorcycle. Now on display in the Engine Room.

Stevan Dohanos painting, “Tex’s Motorcycle”
Dohanos, a frequent contributor to the Saturday Evening Post, enjoyed capturing his subjects as they were in real life. For this piece, Dohanos found his muse on a street in Georgetown, Conn. “Tex” Keller had decorated his saddle bags with nickel spots and covered his saddle with fur, putting his own flair on the Harley-Davidson® motorcycle. Though Dohanos probably didn’t title the work, many motorcyclists now refer to it as “Tex’s Motorcycle” and prints of it can be found in shops across the country. The original has found a home at the H-D Museum.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory”
(Now open)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.” Stay tuned to the H-D Museum social channels for a behind-the-scenes look at this exhibit.

EVENTS
Veterans Day Appreciation
Nov. 11, 10 a.m. – 5 p.m. & Nov. 12 10 a.m. – 8 p.m.
We salute you! On November 11th and 12th, the Harley-Davidson Museum will offer free Museum admission for all active Military, Veterans and their families.* ​​​Learn more about H-D’s military involvement during the Military Gallery Talks on November 11th at 11 a.m. and 2:30 p.m. and November 12th at 11 a.m., 2:30 and 6 p.m. For more than a century, Harley-Davidson has been on the front line – right next to the troops. The first American to enter Germany after World War I did so on a Harley-Davidson® motorcycle. Active military and veterans always enjoy special discounts at The Shop and while dining at MOTOR® Bar & Restaurant.

*Receive free admission to the Harley-Davidson Museum by presenting valid identification of service in the US Armed Services (active duty and veterans are welcome!) for the named servicemember, one (1) additional adult and up to four (4) children (under age 18). Valid on November 11, 2020 and November 12, 2020 for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

Harley-Davidson® Merchandise Holiday Weekend Sale
Nov. 27 – 29, 10 a.m. – 5 p.m.
Come for the sale in The Garage and stay to explore. Pick up a few gifts for the holidays: shop 50%-70% off discontinued, end-of-season MotorClothes® products**
Including holiday festivities:
•          “Off-Road Harley-Davidson” Special Exhibit
•          H-D Museum Campus Walking Tour, Audio Tours & Youth Activity Guides
•          H-D Museum holiday specials at The Shop
•          MOTOR® Bar & Restaurant burgers, BBQ and monthly specials

**Valid for onsite use in The Garage only at the H-D Museum on purchase of select, end of season men’s and women’s Harley-Davidson® MotorClothes® merchandise. Not valid for online purchases; not valid in The Shop at the H-D Museum. Prices as marked in The Garage. Sale prices valid from November 27 – 29, 2020. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

TOURS
Engines 101
Thu, Fri, Sat and Sun – 11:30 a.m., 1:30 and 3 p.m.
What is a powertrain? What makes the Milwaukee-Eight® engine different? The Engines 101 class takes you inside the Milwaukee Eight engine and transmission. In a classroom setting, we break down the components and their functions while describing the performance of a 4-stroke engine. Engines 101 shows how an engine and transmission come together to make a powertrain. Advance tickets and more information can be found here.

H-D Museum Campus Walking Tour
Explore the campus of the world’s only Harley-Davidson Museum and enjoy the great outdoors. This 20-acre site is the place to see and experience Harley-Davidson history and culture. Download the PDF to your phone or mobile device and follow the path around the H-D Museum campus.

THE SHOP
Enjoy free shipping on all online orders Nov. 27 – Nov. 30.***

***Offer valid for online purchases only. Get free standard shipping to locations within the continental United States, Alaska and Hawaii on purchases at the Harley-Davison Museum online store (https://hdmuseum.archivea.com/perl/home.pl) any time from Nov. 27, 2020 – Nov. 30, 2020. Additional restrictions apply.

As we approach the holidays, please note the H-D Museum will be closed on Thanksgiving and Christmas.

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe.  Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

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