Brady Street Improvement District
Press Release

Tour of America’s Dairyland Bike Race Coming to Brady Street in 2022


By - Mar 30th, 2021 09:00 am

Milwaukee, WI – One of Milwaukee’s most exciting destination neighborhoods will become a host on the Tour of America’s Dairyland (ToAD) Bike Race starting in 2022. The Brady Street Business Improvement District announced today it is partnering with ToAD to bring the family-friendly race to the Brady Street neighborhood next year.

Tour of America’s Dairyland is the largest competitive road cycling series in the U.S. Each June it hosts 11 straight days of criterium-style racing throughout Southeast Wisconsin. The 2022 ToAD event will include professional bike races with racers from around the world, Brady Street-themed races, live music, vendors, and more.

“Brady Street is known for its unique take on most things, and we’re excited to bring the neighborhood together to add our special flare to the races through our neighborhood,” said Andrea Rowe Richards, Brady Street BID Board Member. “The businesses on Brady Street look forward to making this a new neighborhood tradition.”

The Brady Street Business Improvement District will make additional announcements soon about events coming yet this year and about the status of the Brady Street Festival, one of the longest running street festivals in Milwaukee.

For more information about The Brady Street Business Improvement District,

For more information about Tour of America’s Dairyland, visit

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