Third Space Brewing and Marquette Athletics Partner on National Championship 50th Anniversary Beer Label
Please find attached a press release with more information about the updated can design and Third Space Brewing's partnership with Marquette Athletics.
To commemorate the 50th Anniversary of the 1977 Marquette Men’s Basketball National Championship, Third Space Brewing will release a Limited Edition 50th Anniversary Can Label for Marquette Golden Ale.
Milwaukee, Wisc. – November 9, 2026 – Third Space Brewing, the Official Craft Beer Partner of Marquette Athletics, will join Marquette University’s season-long, campus-wide celebration of the 50th Anniversary of the 1977 Men’s Basketball National Championship with a limited edition can label for Marquette Golden Ale.
The new label features the 50th Anniversary logo created by Marquette to celebrate the 1977 championship on a Marquette “championship blue” background. The new beer labels will start appearing on 6-packs of Marquette Golden Ale in mid-November, just as the Marquette Men’s basketball season gets underway. The limited edition 6-packs will only be available through the 2026-2027 Men’s basketball season and will be available everywhere Third Space Brewing’s Marquette Golden Ale is sold.
Third Space Brewing and Marquette Athletics launched their partnership with the first brewing of Marquette Golden Ale during the 2024-2025 basketball season with the beer featured at Marquette home games, campus events, and at bars, restaurants and stores throughout Wisconsin. The beer is a light, crisp and refreshing golden ale that the label states is “full of flavor and Marquette pride.”
“We are excited to be a part of Marquette’s celebration of the National Championship’s 50th Anniversary with this commemorative can label and to be a continued partner of the Marquette Athletics family,” shared Third Space Brewing’s Co-Founder and President, Andy Gehl.
As the Official Craft Beer Partner of Marquette Athletics, Marquette fans can also enjoy special offers when visiting Third Space Brewing’s tap room locations in Milwaukee and Menomonee Falls. Anyone who shows their Men’s basketball tickets on game days will receive Buy-One-Get-One-Free pints of Third Space beers. Those who purchase a 6-pack of Marquette Golden Ale at either tap room will receive a free Marquette can koozie. At each Third Space tap room, fans can also enter to win a pair of free tickets in Row 10 plus Marquette Club passes for the final home game of the 2026-2027 season against Villanova. Marquette fans can also win free beer at Third Space Brewing when the Marquette Men’s Team achieves 3 defensive “kills” in any half this season. Finally, all MU students, staff and Men’s Basketball Season ticket holders get Buy-One-Get-One-Free beers every Monday at Third Space Brewing’s Milwaukee location at 1505 W. St. Paul Avenue.
Third Space Brewing’s special can label is one of many initiatives honoring the 1977 National Championship this season and fans should expect to see these special cans at many of the celebratory events surrounding the 50th Anniversary.
“Third Space Brewing has been an exceptional partner to Marquette Athletics, and we are thrilled to collaborate with them to celebrate the 50th anniversary of our 1977 men’s basketball national championship,” said Brad Harrison, General Manager of Marquette Sports Properties. “A portion of the proceeds from every sale of Third Space Brewing’s Marquette Golden Ale directly supports Marquette Athletics. This partnership offers Golden Eagles fans a fantastic way to enjoy a high-quality local craft beer while actively investing in the future of our athletic programs.”
Marquette fans can learn more about Third Space Brewing’s partnership with Marquette Athletics and the great deals available to Marquette fans at thirdspacebrewing.com/we-are-marquette.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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