Wisconsin Economic Development Corporation
Press Release

Snyder’s-Lance plans $7.8 million expansion of Baptista’s Bakery in Franklin

WEDC to support project expected to create 100+ jobs

By - Jul 18th, 2017 08:30 am

MADISON, WI. July 18, 2017 – Baptista’s Bakery LLC, a subsidiary of Snyder’s-Lance Inc. and a leader in snack food innovation, is expanding its operations in Franklin to continue to meet the growing demand for its specialized products.

The company expects to create 125 jobs and invest $7.8 million in building renovations, machinery and equipment as part of the expansion currently underway at the Franklin Business Park.

The Wisconsin Economic Development Corporation (WEDC) is supporting the project by authorizing up to $300,000 in state income tax credits over the next three years. The actual amount of tax credits Baptista’s will receive is contingent upon the number of jobs created during that time.

“The company has experienced tremendous growth over the last five years and has already doubled employment at its Franklin facility,” said Mark R. Hogan, secretary and CEO of WEDC, the state’s lead economic development corporation. “Baptista’s has already invested more than $100 million in its facility, and we are pleased to assist the company in the next phase of its growth.”

Founded in 1999, Baptista’s Bakery has historically focused on contract and private-label snack food manufacturing, and is known for its flat pretzel crackers and dippable tortilla chips. In 2014, Baptista’s was acquired by Snyder’s-Lance Inc., the second largest salty snack maker in the U.S. The facility continues to play a vital role in the production of innovative snacks for the company.

In addition to the 125 jobs expected to be created by Snyder’s-Lance, an economic modeling study estimates the expansion could indirectly generate 122 additional jobs in the region. Those 247 new jobs could generate up to $2.5 million in state income tax revenue over a five-year period.

Workers interested in applying for open positions at the facility in Franklin, are encouraged to visit the company’s careers page at snyderslance.com/careers.

About the Wisconsin Economic Development Corporation
The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing and maximizing opportunities in Wisconsin for businesses, communities and people to thrive in a globally competitive environment. Working with more than 600 regional and local partners, WEDC develops and delivers solutions representative of a highly responsive and coordinated economic development network. Visit www.inwisconsin.com or follow WEDC on Twitter @InWisconsin to learn more.

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