New Girl Scouts of the USA Report Reveals the Real Story of Girlhood Beyond the Headlines
New Girl Scouts of the USA Report Reveals the Real Story of Girlhood Beyond the Headlines
MILWAUKEE (August 18, 2026) — New findings from Girl Scouts of the USA (GSUSA), published in the national State of the Girl report, offer a comprehensive look at what it means to be a girl in America today. Drawing on GSUSA research and national data, the report explores the realities girls face, from loneliness and body image concerns to pressures tied to technology and adolescence. The report also highlights their confidence, ambition, creativity, and resilience, underscoring both the challenges girls encounter and opportunities to better support their growth and success.
Beyond the Headlines: Girls Today Face Real Challenges
Much of the public conversation about girls centers on struggle, and there is real data behind those concerns:
- 64% of girls ages 5–7 report feeling lonely.
- 89% of girls ages 5–7 have skipped something they wanted to do, often due to fear or lack of confidence.
- 52% of girls ages 8–10 are critical of their bodies, and 50% of girls ages 11–13 wish they could change something about their appearance.
But these challenges aren’t the whole story. Girls are thinking seriously about their futures from an early age, with 70% having already given serious thought to their careers by ninth grade, and 55% showing interest in STEM, up from 45% in 2017. They are developing strong senses of identity and actively seeking creativity, connection, and real-world experiences. Rather than spend more time on screens, the majority of girls ages 5–13 say they would prefer to be creative (65%), go outside and play (59%) or spend time with family (59%). They also hold a clear sense of how they want to be seen: when asked which words they most want others to use to describe them, girls chose smart (,36%), funny (17%), and creative (17%).
This research mirrors the recently published Wisconsin Girl Report, which looks specifically at the dimensions of wellbeing of girls within Wisconsin.
The Conditions Around Her Matter
One of the report’s clearest findings is that many of the challenges facing girls are shaped not by who they are, but by the environments in which they are growing up.
Community spaces, after-school programs, and informal support networks that once helped girls build confidence and connection have thinned or disappeared in many communities. At the same time, digital life, economic pressures, and shifting family dynamics are reshaping how girls experience childhood and connect with others.
One Insight Changes the Narrative: Connection Unlocks Confidence
The data points to a powerful solution. More than half of girls say that having a friend by their side encourages them to try new things (52%), and the effect is most striking among the youngest: when a friend is present, 92% of girls ages 5–7 are more willing to take social risks.
This finding reframes the conversation. Girls are not disengaged or unmotivated. They are more likely to participate, explore and grow when they have supportive relationships, trusted peers and a sense of belonging.
Why This Moment Demands Action
The report finds that the gap is not between girls and their potential, but between girls and the environments meant to support them.
Girls consistently say they want:
- Opportunities to challenge themselves without pressure.
- Real-world connection with peers and trusted adults.
- Time to be creative, active, and fully present.
These priorities are evident in what girls look for from their extracurricular activities: doing something they enjoy (54%), making new friends (51%), spending time with friends (45%) and trying something new (42%).
Organizations like Girl Scouts play a critical role in providing these experiences. Through supportive relationships, hands-on opportunities and a ready community, Girl Scouts helps girls build the confidence, connection and leadership skills they need to thrive.
State of the Girl 2026 and the Wisconsin Girl Report ultimately challenge the country to move beyond viewing girls through a lens of risk and start focusing on creating the conditions that allow them to flourish.
About the Report
State of the Girl 2026 draws on proprietary Girl Scouts research and national data to provide a multidimensional view of modern girlhood, capturing both the pressures girls face and the possibilities ahead.
The full report is available at: https://bit.ly/4xczrv4
The full Wisconsin Girl Report is available at: https://bit.ly/4x87iFq
All data points featured in this press release are annotated in the State of the Girl 2026 report.
About Girl Scouts of Wisconsin Southeast (GSWISE)
Girl Scouts bring their dreams to life and work together to build a better world. Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. We serve approximately 12,000 girls in grades K5-12, and 6,000 adults who believe in our mission of building girls of courage, confidence, and character, who make the world a better place. With programs in Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington and Waukesha counties, we give every Girl Scout in our council the chance to reach their full leadership potential. To volunteer, reconnect, donate, or join, visit gswise.org, email customercare@gswise.org, or call 800-565-4475.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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