Milwaukee World Festival, Inc.
Press Release

Milwaukee World Festival, Inc. Announces Sunday Family Fun Days at the Northwestern Mutual Community Park

Park opens to the community on April 19

By - Apr 12th, 2022 06:01 am

Image courtesy of Summerfest.

MILWAUKEE – April 12, 2022 – Milwaukee World Festival, Inc. and Northwestern Mutual, through its Foundation, today announced that the Northwestern Mutual Community Park, located inside the 75-acre Henry Maier Festival Park, will re-open for the season on Tuesday, April 19, 2022. Throughout the summer, the Northwestern Mutual Community Park will also offer a series of free community events, Sunday Family Fun Days, sponsored by the Northwestern Mutual Foundation.

Milwaukee World Festival, Inc. continues to fulfill its nonprofit mission, established in 1965, of bringing the community together and providing a showcase for performing arts, activities and recreation to the public, through music and special events.

The Sunday Family Fun Days will take place June 19, July 17, August 7, September 18 and October 9, 2022 from 10 a.m. to 4 p.m. at the Northwestern Mutual Community Park. The events are free and will feature a full day of family-friendly programming on the Northwestern Mutual Community Park stage, featuring local arts and community groups including Danceworks, First Stage, and Milwaukee Youth Symphony Orchestra, among others. Other activities include balloon artists, face painters, exhibitors, food trucks and more. Free parking will also be offered during Sunday Family Fun Days in designated lots.

“We are excited to open the Northwestern Mutual Community Park to the community and bring more free family fun to Henry Maier Festival Park,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc. “The Northwestern Mutual Community Park quickly became a popular destination, hosting tens of thousands of attendees during its first year of operation in 2021.”

“Bringing the community together for one-of-a-kind experiences that welcome people of all backgrounds and abilities plays a vital role in our mission to help Milwaukee flourish as a city like no other,” said Steve Radke, President of the Northwestern Mutual Foundation. “We’re looking forward to welcoming Milwaukee families and visitors to the Northwestern Mutual Community Park for our Sunday Family Fun Days series and another year of inclusive and accessible play.”

A book donation box will also be installed at the Northwestern Mutual Community Park this year. Attendees are encouraged to bring a new or gently used children’s book and place it in the box throughout the operating season. All books collected will be donated to Next Door Foundation Books For Kids program.

The Northwestern Mutual Community Park opened in June of 2021 and offers inclusive and accessible play for children ages 2 to 12 years of age, including those who may experience a variety of challenges.

The Park is open to the public daily from 10 a.m. – 7 p.m. It will also be open to attendees of special events including Summerfest, ethnic and cultural festivals, and more.

Days and times of operation are subject to change, please visit to view the schedule. Free parking is available in Lot G, which is located south of the Henry Maier Festival Park Mid-Gate, as well as designated bike parking. No pets are allowed.

About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest, presented by American Family Insurance, a three-weekend festival that typically generates approximately $187 million in economic impact for the community each year.  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities and recreation for the public and employment opportunities for the youth of the community. For more details, visit,, Twitter: @Summerfest or Instagram: @Summerfest.

About Northwestern Mutual
Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a holistic planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what’s most important. With more than $570 billion in combined company and client assets, $34 billion in revenues, and $2.1 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to nearly five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 90 on the 2021 FORTUNE 500 and was recognized by FORTUNE® as one of the “World’s Most Admired” life insurance companies in 2022.

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (investment brokerage services), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance). Not all Northwestern Mutual representatives are advisors. Only those representatives with “Advisor” in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.

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