Milwaukee Public Market
Press Release

Milwaukee Public Market getting On the Bus

With an anticipated opening of early June, On the Bus plans to meet an increasing demand for vegetarian and vegan options.

By - Apr 18th, 2017 02:26 pm
Milwaukee Public Market.

Milwaukee Public Market.

Milwaukee, WI:  The Milwaukee Public Market announced today the addition of On the Bus, a new woman-owned business venture by Emily Ware, which plans to sell plant-based and “super food” offerings in a renovated 1971 Volkswagen Bus retail concept. On the Bus will move into roughly 430 square feet of space next to Thief Wine and across from Kehr’s Candies.

“Emily has a strong sense of the market customer base and realizes there’s an opportunity to expand that base by filling a void in the market’s offering” said public market spokesperson, Paul Schwartz. “Her concepts about food and retail design are incredibly exciting and we can’t wait to see what she brings to the table.”

With an anticipated opening of early June, On the Bus plans to meet an increasing demand for vegetarian and vegan options. Ware is working to renovate a Volkswagen Bus, which was the first vehicle she owned, to act as the main focal point of her counter space. Many of the products on the menu will cater to morning customers and expand the breakfast business at the market. Ware anticipates a significant amount of her product line will be made in house – including almond milk, veggie burgers, kale chips and vegan ice cream. Many of the items on the menu, such as smoothies, acai bowls, and sandwiches, will be made to order in front of the customer.

“We’re here to show Milwaukee that plant-based foods can be prepared in such a way that you’d never think for a second that anything is missing. It’s my belief vegan food can be just as delicious, if not better, than their non-plant based counterparts, ” said Ware. “The public market is a great asset to the region and I hope the addition of On the Bus will add to its vibrancy.”

Ware has an entrepreneurial background and is a partner in The Green Kitchen operation at the market, which has grown in popularity for selling salads, juices and sandwiches. On the Bus will replace FORM Fine Goods & Floral, who is moving into a larger retail space in Walker’s Point.

For more information about the Milwaukee Public Market, please visit or call 414-336-1111.

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