Milwaukee Pride Launches Digital Health & Wellness Space to Server Community Despite No Festival in 2021
Milwaukee, WI – Monday, May 3, 2021– Milwaukee Pride, Inc. – parent organization of PrideFest, Wisconsin’s largest LGBTQ+ event – went live with a digital Health & Wellness space in an effort to serve the community despite no physical June festival. The Health & Wellness area is a large component of the festival, taking up 30% of the overall event footprint and serving nearly 45,000 people annually. 2021 marks the second consecutive year PrideFest was canceled due to the COVID-19 pandemic. The festival was slated for Thursday, June 3-Sunday, June 6, 2021.
“After two years of no PrideFest, it’s very important to maintain visibility in the city and state,” said Wes Shaver, President, Milwaukee Pride, Inc. “As important as visibility, is finding ways to serve the community and remain engaged. When I announced the development of a digital Health & Wellness space, I wanted to amplify the resources and organizations that are available to help folks in their time of need. This pandemic continues to create obstacles and challenges, and it’s our job, as community leaders, to be in front of those challenges as much as possible,” he added.
This newly launched digital Health & Wellness space allows quick access to anyone. The directory is “smart” and is responsive to any device; from large desktop computers to the smallest smartphone, it is 100% accessible and usable. In addition, this digital platform will allow participants a FREE listing, so no cost to the organization to participate in the state-wide directory. This project is intended to increase accessibility to everyone. It’s a project that’s equitable to all.
“This idea quickly became a passion project for me,” said Wes. He added, “As I continued to talk to my colleagues, friends, and members of the community, I realized the need for this tool. I realized how many people need help finding what they’re looking for…this is the perfect opportunity to adapt one of our most valued festival experiences to a digital, accessible, and meaningful new platform.”
While some festivals have turned to streaming shows and content, Milwaukee Pride Inc. elected to refrain from producing streaming events to remain finically responsible as the pandemic continues to delay or cancel events. The risk of a digital or streaming event from a financial standpoint is too risky. This is two years Milwaukee Pride has seen no income.
Moving forward, 2022 and beyond, Milwaukee Pride Inc. President Wes Shaver has pledged to financially cover any and all maintenance, updates, and programming in order to keep the directory FREE. As the project became personal and near to his heart, Shaver wanted to ensure the project’s intent of being accessible for all remains as such.
For more information, please contact Wes Shaver at firstname.lastname@example.org or call 718-962-5639.
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