Milwaukee Bucks and Harley-Davidson Roll Full Throttle Into NBA Season With Jersey Patch Sponsorship
Motor Company’s Iconic Bar and Shield Logo to Adorn Bucks Jerseys
MILWAUKEE (August 10, 2017) – The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson’s iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-18 season.
Please click here for an image of the new Bucks jerseys featuring the Harley-Davidson logo.
The two globally renowned Milwaukee-based organizations made the announcement today at the Harley-Davidson Museum in downtown Milwaukee. Jersey sponsorships were approved as part of a three-year pilot program by the NBA Board of Governors in April 2016.
“At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders,” said Sean Cummings, Harley-Davidson Senior Vice President, Global Demand. “Our sponsorship with the Milwaukee Bucks not only unites two of the world’s favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories.
“We’ve been part of the fabric of this community since 1903 so it’s only natural that our brand is woven into the fabric of the Bucks jerseys.”
In addition to the jersey patch that measures 2.75 by 2.09 inches, Harley-Davidson will also be integrated into highly visible Bucks team platforms including:
- The patch will be visible in the Bucks mobile app, through Bucks social channels and on Bucks.com via in-game highlights and video features.
- The Harley-Davidson jersey patch has the potential to receive over two billion impressions annually globally across the Bucks and NBA broadcast, video and digital platforms.
Jerseys purchased at the Bucks Pro Shop will include the Harley-Davidson patch.
Mentioned in This Press Release
Recent Press Releases by Milwaukee Bucks
Milwaukee Bucks and American Transmission Co. to Donate 573 Trees to More Than 100 Wisconsin SchoolsApr 12th, 2019 by Milwaukee Bucks
Since the program’s inception in 2016-17, the Bucks and ATC have teamed up to donate a total of 1,271 trees to make Wisconsin communities and schools greener.
Later on Friday morning, the Bucks and the city will unveil one of The Hop streetcars adorned with interior and exterior Bucks Playoff branding.
Milwaukee Bucks to Offer Fan Giveaways and Activities on the Plaza in Front of Fiserv Forum for First Round of 2019 PlayoffsApr 9th, 2019 by Milwaukee Bucks
Beginning with Game 1 at Fiserv Forum, all fans in attendance will receive a “Built to Stay” Bucks t-shirt presented by Johnson Controls.