Marquette University receives CASE V Award for 2019 Mission Week campaign
MILWAUKEE — The Marquette University Office of Marketing and Communication was the recipient of a district gold award from the Council for Advancement and Support of Education for its creative work to promote Mission Week 2019, in collaboration with the Office of Mission and Ministry.
Marquette won the Pride of CASE V Award for “Excellence in Special Events, Invitations and Collateral Materials.” The campaign, “Marquette University Mission Week: Open to your life’s purpose,” featured vividly colored butterflies throughout campus. The butterfly design element was chosen because it has long been a symbol of transformation, and the opening of its wings upon emergence represents the beauty of a mind opened to life’s purpose.
“We are quite honored by this award as our creative team worked diligently to truly elevate awareness of Mission Week with the ‘butterfly’ theme,” said Tom Pionek, assistant vice president of marketing. “The butterflies around campus were meant to show both the beauty and power of reflection, and remind us all that finding or living one’s purpose is one of the most valuable gifts of the Marquette experience.”
“I would like to congratulate the Marquette staff across two offices for a well-earned award,” said Rev. James K. Voiss, S.J., vice president for mission and ministry. “It was an incredibly beautiful and poignant campaign that came together through a tremendous collaborative effort. Mission Week welcomes the community to open their heart, mind and soul to form a new perspective. The butterflies campaign evoked that desired response while bringing brightness to the campus.”
CASE District V annually recognizes excellence in the district, which includes schools in Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin. The Pride of CASE V Awards showcase best practices in alumni relations, fundraising, advancement services, special events and outstanding communications. Experts from all disciplines outside of District V judge the entries.
The Council for Advancement and Support of Education is the global association for professionals in advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.