Lowlands Group
Press Release

Lowlands Group to Renovate Café Centraal

Bay View’s Café Centraal to close for month-long renovation on Jan. 2, 2019.

By - Dec 6th, 2018 10:57 am
Café Centraal. Photo courtesy of the Lowlands Group.

Café Centraal. Photo courtesy of the Lowlands Group.

Milwaukee, WI – December 6th, 2018 – The Lowlands Group announces today that it will be closing Café Centraal in Milwaukee’s Bay View neighborhood for renovations beginning Jan. 2, with a scheduled reopening planned for early February.

Café Centraal first opened in September of 2008 and is the latest in a series of Lowlands Group’s grand cafés to be renovated, with their Café Hollander locations in Tosa and on the East Side both receiving recent facelifts, as well as Café Benelux in the Third Ward. The work at Café Centraal will be much more extensive than these previous projects.

“When we first opened Centraal 10 years ago, Bay View was a very different neighborhood and we opened on a shoestring budget,” said Dan Herwig, director of brand and marketing at Lowlands Group. “This renovation is all about setting Centraal up for its next ten-year run in Bay View.”

Planned updates include expanding the kitchen substantially, adding new food and beverage coolers and freezers in the basement, refinishing the flooring, redesigning the bar with a dramatic increase the number of draught lines, and a visual update throughout the space.

“After 10 years of heavy use of the space, we’re looking forward to freshening it up and adding some of the details we wish we could have done when we first opened,” said Herwig. “Centraal has always been an amazing place to get a beer—and without getting into details—we think this new experience will be unlike anything else in Milwaukee, or the States for that matter.”

The group plans an evolution of the existing Centraal concept—including an update to the food and beverage menus—but is not announcing any specifics at this time.

Café Centraal is open regular hours through the end of the year, including brunch for seven consecutive days during the holidays, from Dec. 26 through New Year’s Day. It is closed on Christmas Day.

About the Lowlands Group

Lowlands Group owns and operates eight grand cafés in Wisconsin including Café Benelux, Café Bavaria, and Café Centraal, as well as five Café Hollanders located on Downer Avenue, the Village in Wauwatosa, Hilldale in Madison, Mequon, and Brookfield. Its European-inspired grand cafés feature from-scratch cooking and an impressive selection of Belgian beers. The company prides itself in its passion for cycling, bringing neighborhoods together and giving back to the community. More information can be found at lowlandsgroup.com.

The group also operates the Lowlands Brewing Collaborative; a celebration of beer culture that brings the world’s best brewers together to create unique beers available exclusively at the Lowlands Grand Cafés. Learn more at lowlandsbrewing.com.

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