Lowlands Group
Press Release

Lowlands Group Announces Continued Expansion in 2015 and Sale of Trocadero

“We are constantly looking for dynamic, evolving neighborhoods, and both Mequon and Madison are natural choices for our next phase of development.”

By - Dec 18th, 2014 10:29 am

MILWAUKEE – Lowlands Group, owner-operators of Café Hollander and its sister restaurants, today announced the planned expansion of their popular European-inspired Grand Cafés to two new locations in 2015: Madison at the newly redeveloped Hilldale Mall and Mequon at Mequon Road and Green Bay Road.  Both restaurants will feature the warm, welcoming environment, unique bier selection and fresh, local, modern take on European-inspired fare that have made the group’s other cafes so popular since Café Hollander opened on Downer Ave. in 2007.

The two new cafés are part of a planned expansion for the successful Lowlands Group, which has seen strong growth in Milwaukee, opening 5 restaurants since 2007.  Annual sales have also increased at each of its restaurants, which collectively employ more than 500 people and act as a catalyst for further development in each neighborhood location.

“We are constantly looking for dynamic, evolving neighborhoods, and both Mequon and Madison are natural choices for our next phase of development,” said Lowlands CEO Eric Wagner.

As the company continues to focus its efforts to expose consumers to Belgian bier through the Lowlands Group restaurants and the Lowlands Brewing Company, it has announced plans to sell Trocadero Gastrobar to a longtime Lowlands employee, J.J. Kovacovich, who will take over ownership later this month.  “We’re thrilled to be able to pass the torch to a former employee, and we wish JJ and his team nothing but huge success.”

About Lowlands Group:

We’re restaurateurs, neighborhood builders, culture swingers, and bicycle believers. We enjoy good food, good company, and most of all… a good bier. We’re European-inspired Grand Cafes. We’re a home away from home; a warm welcoming environment to give a bit of respite from the day. From our unique and comforting menus to our extensive bier lists filled with an unmatched selection of rare and even exclusive Belgian biers, we’re a place to go to grab breakfast with a client or brunch with a group on the weekends, catch up with a friend over lunch, enjoy a happy hour with co-workers, or have a relaxing dinner or late night dessert with a significant other.

The Lowlands Group currently owns and operates 5 grand cafés in the Milwaukee area: Café Hollander on the East Side, Café Benelux in the Third Ward, Café Centraal in Bay View, Café Hollander and Café Bavaria in the Village of Wauwatosa.  In addition, the Group also brews bier under the Lowlands Brewing Co. with partner brewers in Belgium.

Mentioned in This Press Release

Recent Press Releases by Lowlands Group

Lowlands Group

Lowlands Group Announces Launch of 2021 Patio Season

Eight patios open May 6 with “Opening Day” celebration

Lowlands Group Launches “On the Go” Program Featuring Family-Style Dining and Snackable Boxes

As part of rollout, restaurant group donates 1,000 meals to frontline healthcare workers in partnership with the Medical College of Wisconsin; Free access to holiday shows from UPAF “Snackuterie™ & a Show”

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us