Latina- and Woman-Owned New Berlin Shop Marks 6 Months Helping Families Earn Through Resale
La Segunda celebrates growing community impact, giving families a way to make money while shopping sustainably.
New Berlin, WI — Six months after opening, La Segunda, a Latina- and woman-owned thrift consignment store, is gaining momentum as a local resource for families looking to earn extra income and shop affordably through resale.
Since opening, La Segunda has welcomed a growing number of community members who are consigning their gently used clothing and home goods, turning unused items into income while reducing waste.
“We’re seeing families really embrace the idea that the things sitting in their closets can have value,” said owner Cinthia Hernandez-Her. “For many, it’s not just about decluttering, it’s about creating an extra stream of income while being more intentional about spending.”
The store offers women’s, men’s, and children’s clothing, along with select home goods, and operates with a focus on sustainability and community participation.
La Segunda has recently been featured on TMJ4 and Telemundo Wisconsin, highlighting its role in supporting local families and promoting a circular economy.
As economic pressures continue to impact households, La Segunda provides a practical solution like helping families stretch their budgets while keeping quality items in circulation.
About La Segunda
La Segunda is a Latina- and woman-owned thrift consignment store located in New Berlin, Wisconsin. The store focuses on sustainability and community empowerment by helping individuals and families earn money from their preloved items while offering affordable shopping options.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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