Lakefront Supports Suicide Prevention with a Beer and an Event

MILWAUKEE (Sept 5, 2024) – Lakefront Brewery is teaming up, once again, with a nationwide coalition of brewers for a suicide prevention awareness initiative inspired by O.H.S.O Brewing in Phoenix, Arizona. O.H.S.O owner, Jon Lane, had lost family and friends to suicide, and even had ideations himself. He credits the stranger he spoke to after dialing 988 for saving his life. In July of 2020, the Federal Communications Commission (FCC) formally designated 988 as a nationwide 3-digit lifeline for mental health crisis and suicide prevention services. Lakefront hopes their “Save A Weiss” beer will raise awareness of the help out there, and with 988, there’s always a listening ear available.

“Our efforts last year meant so much to us, we wanted to repeat helping this very important cause,” said Lakefront Brewery President, Russ Klisch. “Please, come on down, have a beer, and maybe learn a little about suicide prevention.”

With the start of National Suicide Prevention Week on Sunday, September 8th, Lakefront will be donating $1 of every pint sold of the German-style Wheat Ale, Save A Weiss, to the AFSP Wisconsin chapter. The AFSP organization is focused on eliminating the loss of life from suicide by delivering innovative prevention programs, educating the public, raising funds for suicide research, and reaching out to those who have lost someone to suicide. Grab a pint all week long through Sunday, September 14th.

Help us and all the other collaborating breweries spread the word about the 988 suicide prevention line. It could literally save a life. Learn more about the 988 lifeline by clicking here.

*The Save A Weiss Wheat Ale will be on tap starting Thursday, September 5^th, and the $1 donations will also begin that day.

At 6pm tonight, Lakefront is partnering with the Wisconsin AFSP to host a “Talk Saves Lives” Happy Hour at their Beer Hall. “Talk Saves Lives: An Introduction to Suicide Prevention” is a community-based presentation that covers the general scope of suicide, the research on prevention, and what people can do to fight suicide. Free registration is preferred, but not required: https://tsllfbwi.attendease.com/  Anyone 21+ may join.

Lakefront Brewery, Inc. distributes its products to over 30 states, Sweden, Ukraine, and Canada. Lakefront Brewery is the first brewery in Wisconsin and 22^nd brewery in the world to be certified as a B Corporation. Lakefront Brewery also produced the first beer in the United States made from 100% in-state-grown ingredients, including a first-of-its-kind, indigenous Wisconsin yeast strain (Wisconsinite Summer Weiss), the first certified organic brewery and the first gluten-free beer granted approval by the U.S. Government (New Grist). For more information, visit http://www.lakefrontbrewery.com or call (414) 372-8800.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.