Lakefront Brewery Invites Wisconsin to Go Long With Their New Year-Round Ipa, Noon Game

Photo courtesy of Lakefront Brewery.

MILWAUKEE (JULY 6th, 2026) – Lakefront Brewery has introduced Noon Game IPA, a year-round India Pale Ale brewed for beer lovers who want full IPA flavor without the high alcohol content. At just 3.2% ABV and 100 calories, Noon Game delivers bright citrus and tropical hop character while leaving plenty of room for the rest of your day. Noon Game was designed to answer a simple question:

Can a 3.2% beer, drink like a full-strength IPA?

The answer is yes. Carefully selected Cashmere, Citra and El Dorado hops create bright citrus, pineapple and mango aromas while a smooth malt profile provides the body IPA drinkers expect.

Whether you’re heading to a noon game, a backyard barbecue, or just getting out on the lake, Noon Game is the perfect partner to bring along.

“People still want all the flavor of a great IPA, but they’re also looking for beers that fit more occasions,” says Lakefront President Russ Klisch, “Noon Game lets you enjoy the sunshine, catch the game with friends, and still have the evening ahead of you”.

At only 100 calories, Noon Game promises to keep you light on your feet while still providing carefully crafted hoppy flavor on a Sunday afternoon. That’s why Lakefront Brewery is celebrating their Noon Game release with a tailgate party of epic proportions on Sunday, July 19th at Noon. The first 300 attendees that are 21+ will receive a free 12oz can of Noon Game and the first 100 attendees will receive their Noon Game can in a Noon Game koozie, ready for all future Noon Game occasions.

Guests can enjoy their complimentary Noon Game while watching Milwaukee baseball on the Beer Hall’s big screen or take in the international soccer final outdoors on a giant video screen. Bring your favorite lawn chair, settle in with friends, and enjoy an afternoon of great beer, great food, and great sporting events.

Food can be brought out from Lakefront’s award-winning kitchen and their famous Gluten-Free CurdWagon will be outside in full force providing hot and fresh eats for the big games. Their patio Beer Hut will be slinging beverages as well as Purple Door Ice Cream to cool you down.

Noon Game IPA is available now throughout Wisconsin on draft and in six-packs of 12-ounce cans. Consumers can use Lakefront Brewery’s BEER FINDER to locate retailers and bars carrying the beer.

Learn more about their Noon Game IPA by clicking HERE.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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