First Stage
Press Release

ELF – The Musical Becomes Highest Grossing Production in First Stage History

Performances have been added to accommodate ticket sales demand

By - Dec 3rd, 2019 12:26 pm

Milwaukee, WI – December 3, 2019  First Stage is thrilled to announce that ELF – The Musical, First Stage’s holiday musical based on the beloved 2003 New Line Cinema film written by David Berenbaum, has surpassed ticket sales goals by over $87,000, making it the highest grossing production in First Stage history. The previous sales record was set with First Stage’s premiere production of A CHARLIE BROWN CHRISTMAS in 2015.

Due to high-ticket demand, additional performances of ELF – The Musical have been added. Those added performance dates are:

Tuesday, December 31 at 1 p.m.

Friday, January 3 at 7 p.m.

Saturday, January 4 at 1 p.m. 

Sunday, January 5 at 1 p.m.

Regularly scheduled performances that still offer the best availability are:

Thursday, December 5 at 6 p.m.

Thursday, December 12 at 6 p.m.

Friday, December 27 at 7 p.m.

Saturday, December 28 at 7 p.m. 

ELF – The Musical runs now – January 5, 2020 at the Marcus Center’s Todd Wehr Theater, located at 929 N. Water Street in downtown Milwaukee. Tickets can be purchased in person at the Marcus Center Box Office at 929 N. Water Street, by phone at (414) 273-7206 or online at Performance runtime is approximately two hours, including intermission. Suggested for families with young people ages 8 – 18+.

Tickets start at $22 – Tickets may be purchased at or through the Marcus Center Box Office, in person at 929 N. Water Street in downtown Milwaukee or by phone (414) 273-7206 or toll free at (888) 612-3500. The number for TDD (for deaf and hard of hearing patrons) is (414) 273-3080.

Group Sales – Groups of 10 or more receive 15% off single ticket prices on most First Stage performances at the Marcus Center’s Todd Wehr Theater. Call (414) 267-2964 or email for more information.

Special events for ELF – The Musical

ASL Interpreted Performance: Sunday, December 22, 2019 at 1:00 p.m. 

This performance will be sign language interpreted for patrons who are deaf or hard of hearing. Assistive listening devices are also available at the Todd Wehr Theater.

Grandparent Holiday Brunch

Join us for our Grandparent Holiday Brunch, held in the Marcus Center’s Bradley Pavilion on Sunday, December 15 at 11 a.m. Gather the grandparents, parents and children to enjoy a festive holiday brunch at the Bradley Pavilion at the Marcus Performing Arts Center, followed by a performance of ELF – The Musical at 1 p.m, just steps away at the Marcus Center’s Todd Wehr Theater. Along with a delicious brunch, your family will enjoy a special visit from some of our cast, fun activities for the kids and more! For more information, please visit: (Please note: The Grandparent Holiday Brunch has limited availability.)

ELF – The Musical is sponsored by Associated Bank and Reinhart Boerner Van Deuren s.c.. Media Partners are Fox 6 and Wisconsin Public Radio.



Location: The Marcus Performing Arts Center’s Todd Wehr Theater, 929 N. Water Street, Milwaukee

Dates: now – January 5, 2019

Description: “The best way to spread Christmas cheer is singing loud for all to hear.” Buddy the Elf has spent his entire life at the North Pole. When he discovers that he is not really an elf, he sets off for New York City to find his true identity. Faced with the harsh reality that his real father is on the naughty list and his half-brother does not even believe in Santa, Buddy is determined to win over his new family and help New York remember the magic of Christmas. Based on the beloved 2003 holiday film, this Broadway holiday musical is sure to have everyone embracing their inner elf. Performance runtime is approximately two hours, including intermission. Suggested for families with young people ages 8 – 18+.


· Thursday, December 5 at 6:00 p.m. – BEST AVAILABILITY

· Friday, December 6 at 7:00 p.m.

· Saturday, December 7 at 1:00 p.m. & 7:00 p.m.

· Sunday, December 8 at 1:00 p.m. & 6:00 p.m.

· Thursday, December 12 at 6:00 p.m. – BEST AVAILABILITY

· Friday, December 13 at 7:00 p.m.

· Saturday, December 14 at 1:00 p.m. & 7:00 p.m.

· Sunday, December 15 at 1:00 p.m. & 6:00 p.m. – GRANDPARENT HOLIDAY BRUNCH, held in the Marcus Center’s Bradley Pavilion at 11: 00 a.m.

· Wednesday, December 18 at 6:00 p.m.

· Thursday, December 19 at 6:00 p.m.

· Friday, December 20 at 7:00 p.m.

· Saturday, December 21 at 1:00 p.m. & 7:00 p.m.

· Sunday, December 22 at 1:00 p.m. & 6:00 p.m. – ASL PERFORMANCE AT 1:00 P.M.

· Monday, December 23 at 1:00 p.m.

· Thursday, December 26 at 1:00 p.m.

· Friday, December 27 at 1:00 p.m. & 7:00 p.m. – BEST AVAILABILITY AT 7 P.M. 

· Saturday, December 28 at 1:00 p.m. & 7:00 p.m. – BEST AVAILABILITY AT 7 P.M. 

· Sunday, December 29 at 1:00 p.m.

Please note: All performances not listed as BEST AVAILABILITY have limited availability.


· Tuesday, December 31 at 1 p.m. – ADDED PERFORMANCE

· Friday, January 3 at 7 p.m. – ADDED PERFORMANCE

· Saturday, January 4 at 1 p.m. & 7 p.m. – ADDED PERFORMANCES

· Sunday, January 5 at 1 p.m. – ADDED PERFORMANCE

For more information or to order tickets, please visit or call (414) 267-2961.

About First Stage 

First Stage is one of the nation’s leading theaters for young people and families. First Stage touches hearts, engages minds and transforms lives by creating extraordinary theater experiences through professional theater productions that inspire, enlighten and entertain. Its Theater Academy, the nation’s largest high-impact theater training program for young people, fosters life skills through stage skills and serves nearly 2,000 students each year. As Wisconsin’s leader in arts-integrated education in schools, First Stage’s dynamic Theater in Education programs promote literacy, character building and experiential learning throughout the curriculum, serving over 20,000 students each year. First Stage was selected to participate in the Partners in Education program of the John F. Kennedy Center for the Performing Arts (2012), and was the recipient of the Milwaukee Business Journal’s Eureka Award, recognizing creativity and innovation in business, education and the arts for its Next Steps program for students on the autism spectrum (2013, 2015). First Stage is a member of TYA/USA, the American Alliance for Theatre and Education, the Wisconsin Alliance for Arts Education, Milwaukee Arts Partners and is a cornerstone member of the United Performing Arts Fund (UPAF).

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